£38k in booked appointments in 3 months from Google Ads

Hitchin’s leading beauty salon, Amoré Salon, partnered with Edge Digital, a renowned PPC agency, to leverage the power of Google Ads and drive significant business growth. This case study highlights the successful PPC campaign implemented by Edge Digital for Amoré Salon, resulting in exceptional outcomes, including a remarkable return on investment (ROI) and a substantial increase in booked appointments.

Objective

Amoré Salon aimed to increase its brand visibility, attract new clients, and drive more appointments through targeted online advertising. Edge Digital’s goal was to create and optimize a results-driven PPC campaign to achieve these objectives effectively.

Strategy

Edge Digital devised a comprehensive strategy tailored to Amoré Salon’s goals. They conducted thorough market research to identify the target audience, competitor analysis, and relevant keywords. The following tactics were implemented during the campaign:

1. Keyword Optimization: Edge Digital performed extensive keyword research, focusing on high-intent keywords related to salon services, local searches, and specific beauty treatments. By optimizing the campaign with relevant keywords, the visibility of Amoré Salon’s ads increased significantly.
2. Ad Copy Development: Engaging and compelling ad copies were created to resonate with the target audience. The ad copies highlighted Amoré Salon’s unique services, offers, and benefits to encourage clicks and conversions.
3. Ad Extensions: Edge Digital utilized various ad extensions, such as site links, call extensions, and location extensions, to provide additional information to potential customers, enhance ad visibility, and drive higher click-through rates.
4. Landing Page Optimization: The PPC agency optimized the landing pages on Amoré Salon’s website to ensure a seamless user experience. The landing pages were designed to align with the ad messaging, provide relevant information, and encourage visitors to book appointments.
5. Conversion Tracking and Analytics: Edge Digital implemented conversion tracking and utilized analytics tools to monitor the campaign’s performance closely. This allowed for real-time data analysis, identifying areas for optimization and maximizing ROI.

Results

Edge Digital’s PPC campaign for Amoré Salon delivered outstanding results, surpassing the initial objectives set by the salon. Here are the key achievements:

1. £38k Return on Ad Spend (ROAS): With a modest budget of £2.6k spent on Google Ads, Amoré Salon achieved an impressive 1481% return on ad spend. The campaign generated in excess of £38k in booked appointments, resulting in a significant increase in revenue.
2. 475 Booked Appointments: This influx of new clients significantly expanded the salon’s customer base and increased brand exposure.
3. 475 New Client Appointments: The campaign successfully brought in 475 new client appointments, facilitating long-term customer relationships and setting the stage for potential repeat business.

Conclusion

Amoré Salon’s partnership with Edge Digital proved highly fruitful, with their PPC campaign yielding exceptional results. The strategic implementation of Google Ads, combined with targeted keyword optimization, engaging ad copies, and seamless landing page experiences, contributed to the campaign’s success. Edge Digital’s expertise and meticulous tracking of campaign performance enabled Amoré Salon to achieve an impressive ROI, increase brand visibility, and drive significant business growth. By leveraging the power of PPC advertising, Amoré Salon positioned itself as a leader in the beauty industry and gained a competitive edge in the market.