A Start-Ups Social Media Survival Guide

We’ve devised the top tips all start-ups should be adhering to when it comes to their social media set up, to help small businesses get heard online and reach their audience.

Curated Stock Images ideal for Designers

Whether it's for personal use, a blog, a business website or advertisement, talented photographers are providing us with breathtaking images available for anyone online.

Quick Run Through of Web Design Trends in 2017 So Far

Here are some of the cool new web design trends that have taken a stand in 2017, perfect for use in your web projects, big or small.

Social Media Mishaps – The Mistakes The World Saw

In an industry that relies on humans to create ideas and campaigns, clear communication is key. If the message is confused or not well thought out, disaster can strike.

How To Use Moz Followerwonk- Your Basic Guide

Followerwonk by Moz can greatly help digital marketers manage their social media accounts for clients. We've put together some top tricks to help you wrap your heads around it.

Brighton SEO 2017: Top 3 Lessons Learnt

This April 2017, the team were lucky enough to attend one of the most renowned digital marketing events in sunny Brighton for a second time, Brighton SEO.

The Guide to Clean, Minimal & Sleek Branding

At Edge, we adore good branding. Here are just some of the minimal, sleek logos and branding designs we have been enjoying this year so far, and what we can learn from them.

Successful Brand Photography: Do’s and Don’ts

Many successful brands today are moving away from words and investing in visuals to send their message. Here are some tips to make the most out of your brand photoshoot.

Top 4 Inspirational Valentine’s Day Campaigns

Edge Digital are bringing you the top four most heartwarming marketing campaigns seen this year for Valentine's Day, which will be sure to put a smile on your face.

Slack To Teams and Back Again

Recently, Edge Digital said goodbye to our much loved internal messaging system Slack and ventured to try something new- 'Microsoft Teams'. Here's why the venture didn't last long.

Digital Marketing for Christmas: Top 5 Tips.

Marketing at Christmas. Edge Digital have 5 top tactics that provide the most genuine and successful approach to engaging with an audience at Christmas.

How to Increase Sales on Your Website

If your customers aren't completing their orders, then it's worth putting yourself into the customer's shoes for a while and going through the site yourself.

Why is My Website Down?

When your website goes down it’s hard not to panic. It's hard not to wonder how a website going down will impact your business.

Web Agency Vs. Website Builder

If you’re a start up or a small business with a limited budget, it may be tempting to cut costs by using a website builder like Wix, Weebly, or GoDaddy.

5 Ways to Grow Your Business Without Having a Website

A good website can go a long way towards growing your business. But it’s also a big investment — expensive both to launch and keep up.

The Digital Marketing RFP Guide

Are you just about to dust off a Request For Proposal (RFP) that you used three years ago? Think again.

The Next Generation of Forum Software?

This week, we have been playing around with the Ruby-on-Rails based Discourse Open-Source Forum platform. Read all about our first impressions.

The Inbound Marketing Campaign 10-Point Checklist

With an ever-increasing number of people selling their services or products online, the competition to win new business via an inbound marketing campaign is growing.

SME Social Media Strategies You Can Implement Today

It’s a full-time job to keep multiple social media accounts going, so how does a small business marketer decide which ones to use?

The Busy Entrepreneur’s Guide to: Rich Snippets & Google’s Structured Data

Whenever you use a search engine like Google to find a product, company or service, very often a short piece of text will appear immediately below each search result.

Why Isn’t Your Website Getting The Traction You Need?

Marketing trends, particularly in terms of web design, don't just happen randomly - at least not always. Things change, and online they change fast and often.

Guide to Google Analytics for Small Businesses

If your business has any presence on the web, and you are not using Google Analytics, you are missing half the equation.

LinkedIn Optimisation Guide For SME’s

LinkedIn is a powerful social networking tool no professional or company can afford to neglect. From its inception in 2002, its core aim to forge mutually beneficial connections.

Your Basic Explanation of Responsive Website Design

The most important discussion taking place are based around the effect on SEO: Is responsive web design A positive or negative for SEO?

Google+ Design Infographic

Google+ currently has over 150 million active users and this number is constantly rising. Already interests & needs of individuals are more focused.

5 Basic Local SEO Tips

For SME's targeting a certain location, nailing Local SEO can be the key to their online success. Here are some basic steps to get started.

SEO for Small Businesses

Generally, month of a quality SEO is comparable to the cost of a single advert in a regional newspaper, and can bring many more visitors to your site.

Benefits of Outsourced PPC Management

Pay per click (PPC) adverts are simple to create and campaigns are easily put together. People are often tempted to do it themselves.

Website Security Maintenance and Why It Matters to You.

Website protection is surprisingly important. Take the following examples: Would you walk out your front door leaving it open for a vacation?