The Edge Digital Blog
Strategy, actionable tactics and useful bits to inspire your next campaign.
Digital Advertising
Pinterest for B2B Advertising: Maximising Visual Impact for Business Growth
Businesses are recognising the unique value of Pinterest as a powerful tool in the B2B advertising arsenal. As a visually…Web Design
htaccess Security for WordPress: Enhancing Your Site’s Defence
The .htaccess file is an integral part of website management, particularly when it comes to the robust platform of WordPress.…Tools
Create Thousands of Creatives with Midjourney: Streamlining Your Design Process
The revolution of artificial intelligence in the realm of creativity has taken another leap forward with the advent of Midjourney—an…SEO
How to Do a Content Audit: A Step-by-Step Guide to Optimising Your Content
To achieve your business goals, having high-performing content is essential. You need to know whether your existing content is effective…Marketing
The Inbound Marketing Campaign 10-Point Checklist
With an ever-increasing number of people selling their services or products online, the competition to win new business via an…Measurement
Calculating AOV: Understanding Average Order Value and Its Formula
In the ever-evolving world of ecommerce, understanding your customers and their spending habits is crucial for growth. One metric that…Measurement
A Comprehensive Guide to AB Split Testing Best Practices
A/B split testing has become an indispensable tool for marketers, web designers, and businesses alike. This powerful method allows you…Digital Advertising, Marketing, Web Design
Unlocking the Power of the B2B Sales Funnel: Stages, Strategies & Best Practices
Wouldn’t it be great if you could guide potential customers through the buying process, increase conversion rates, and drive revenue…Marketing
Direct Response Marketing vs Branding
In today’s competitive market, striking the right balance between “direct response marketing vs branding” is crucial for businesses to thrive.…Conversion Rate Optimization, Marketing
70+ Call to Action Examples to Instantly Boost Your Conversion Rates
Did you know that a well-crafted call to action (CTA) can significantly boost your conversion rates? Creating effective CTAs is…
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