The Edge Digital Blog
Strategy, actionable tactics and useful bits to inspire your next campaign.
Marketing
Direct Response Marketing vs Branding
In today’s competitive market, striking the right balance between “direct response marketing vs branding” is crucial for businesses to thrive.…eCommerce, Paid Search
12 Easy Steps to Optimize Google Shopping Ads
Are you tired of your Google Shopping ads underperforming, wasting your hard-earned marketing budget? Discover a fresh perspective on how…Paid Search
Calculate PPC ROI for Maximum Return on Investment
Are you seeking ways to maximize the effectiveness of your digital marketing campaigns? Proficiently calculating and optimizing Pay-Per-Click (PPC) Return…Marketing, Measurement
A Comprehensive Guide to Sales Funnels [For 2023]
Imagine the power of transforming untouched prospects into loyal, long-term customers through a streamlined process that maximizes your sales and…Paid Search, SEO
Which Is Better – Organic Search vs Paid Search?
Have you ever wondered how to make your business shine in the vast digital landscape? With countless websites competing for…Marketing, Paid Search, Web Design
Unlocking the Power of the B2B Sales Funnel: Stages, Strategies & Best Practices
Wouldn’t it be great if you could guide potential customers through the buying process, increase conversion rates, and drive revenue…Marketing, Paid Search
Unlock the YouTube Advertising Benefits for Your Business
Are you looking to boost your business’s online presence and drive more sales? Look no further! YouTube advertising offers a…Paid Search
How to Calculate and Improve Your PPC Conversion Rate (by Industry)
Are you looking to optimize your Pay-Per-Click (PPC) campaigns and boost your conversion rates? The key lies in understanding the…Measurement
The Ultimate Guide to Split Testing WordPress
Imagine increasing your website’s conversion rates, improving user experience, and making data-driven decisions for your WordPress site with just a…Measurement
A Comprehensive Guide to AB Split Testing Best Practices
A/B split testing has become an indispensable tool for marketers, web designers, and businesses alike. This powerful method allows you…
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