The Edge Digital Blog
Strategy, actionable tactics and useful bits to inspire your next campaign.
Digital Advertising
Benefits of Outsourcing PPC Management
In today’s digital landscape, businesses are constantly seeking innovative ways to maximize their online presence. Pay-per-click (PPC) advertising has emerged…Digital Advertising
PPC Intelligence: Maximising Ad Spend with Data-Driven Strategies
Pay-Per-Click (PPC) intelligence is transforming digital advertising. It incorporates data and insights to supercharge our campaigns. By using PPC intelligence,…Marketing, SEO
B2B Content Marketing Strategy 2024: How to Develop an Effective One
As we step into 2024, businesses are increasingly recognizing the power of a well-crafted B2B content marketing strategy. However, many…Social
TikTok Pulse: Revolutionising Social Media Engagement
TikTok Pulse is reshaping digital advertising by placing ads next to the top 4% of trending content on TikTok. By…Marketing
Sales Funnel Email Sequence: Mastering Customer Conversion
Email marketing is a powerful tool for connecting with our audience and nurturing relationships. Building an email sales funnel might…Marketing
SMB Marketing: Effective Strategies for Small Business Growth
Small and medium-sized businesses (SMBs) face unique challenges when it comes to marketing in today’s digital age. With fewer resources…eCommerce, Web Design
Headless Shopify Explained: Revolutionising eCommerce Platforms
In the rapidly evolving digital marketplace, retailers are constantly seeking innovative solutions to enhance their online presence and customer experience.…Creative, Marketing
Swipe File Mastery: Elevate Your Writing with the Ultimate Inspiration Tool
Ever wondered how to create content that consistently impresses and performs? Welcome to the concept of the swipe file, your…Conversion Rate Optimization
The Impact of Facades: Improve Your Loading Times for Videos & Embeds
Are you ready to revolutionize your website's performance and user experience? Dive into the game-changing strategy of using facades to…Digital Advertising, eCommerce, Marketing
Maximize Sales – Advertising Channels for Ecommerce in 2024
Discover the ultimate secret to unlocking your ecommerce business’ full potential: pick out the best marketing channels that suit both…
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