The Edge Digital Blog
Strategy, actionable tactics and useful bits to inspire your next campaign.
Automation, Marketing, Measurement
Crafting an Effective Marketing Automation Strategy
Did you know that marketing automation can revolutionize your marketing efforts and elevate your brand’s success to new heights? From…Creative, Measurement, Web Design
Understand CX Meaning: A Comprehensive Guide to Customer Experience Terms
In today’s competitive business landscape, customer experience (CX) has become the differentiating factor that can make or break a company.…Marketing, SEO
How to Develop an Effective B2B Content Marketing Strategy in 2023
As we step into 2023, businesses are increasingly recognizing the power of a well-crafted B2B content marketing strategy. However, many…Measurement
Calculating AOV: Understanding Average Order Value and Its Formula
In the ever-evolving world of ecommerce, understanding your customers and their spending habits is crucial for growth. One metric that…SEO, Web Design
Maximizing SEO for B2B Lead Generation in 2023: Proven Strategies for Capturing More Leads
In the competitive world of B2B marketing, capturing high-quality leads is a top priority. But how do you ensure your…eCommerce
A quick guide to Ecommerce Funnel Builders
A funnel builder is a powerful tool for any ecommerce business. It helps bridge the gap between your website and…Creative
Curated Stock Images ideal for Designers
We’ve been a little quiet here on the Edge Digital Blog… but that doesn’t mean we haven’t been hard at…Marketing
The Inbound Marketing Campaign 10-Point Checklist
With an ever-increasing number of people selling their services or products online, the competition to win new business via an…Measurement
The Busy Entrepreneur’s Guide to: Rich Snippets & Google’s Structured Data
Whenever you use a search engine like Google to find a product, company or service, very often a short piece…Measurement
A quick guide to Google Analytics for Small Businesses
If your business has any presence on the web, and you are not using Google Analytics, you are missing half…
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