The Edge Digital Blog
Strategy, actionable tactics and useful bits to inspire your next campaign.
Paid Search
How to Calculate and Improve Your PPC Conversion Rate (by Industry)
Are you looking to optimize your Pay-Per-Click (PPC) campaigns and boost your conversion rates? The key lies in understanding the…Measurement
The Ultimate Guide to Split Testing WordPress
Imagine increasing your website’s conversion rates, improving user experience, and making data-driven decisions for your WordPress site with just a…Measurement
A Comprehensive Guide to AB Split Testing Best Practices
A/B split testing has become an indispensable tool for marketers, web designers, and businesses alike. This powerful method allows you…Automation, Marketing, Measurement
Crafting an Effective Marketing Automation Strategy
Did you know that marketing automation can revolutionize your marketing efforts and elevate your brand’s success to new heights? From…Creative, Measurement, Web Design
Understand CX Meaning: A Comprehensive Guide to Customer Experience Terms
In today’s competitive business landscape, customer experience (CX) has become the differentiating factor that can make or break a company.…Marketing, SEO
How to Develop an Effective B2B Content Marketing Strategy in 2023
As we step into 2023, businesses are increasingly recognizing the power of a well-crafted B2B content marketing strategy. However, many…Measurement
Calculating AOV: Understanding Average Order Value and Its Formula
In the ever-evolving world of ecommerce, understanding your customers and their spending habits is crucial for growth. One metric that…SEO, Web Design
Maximizing SEO for B2B Lead Generation in 2023: Proven Strategies for Capturing More Leads
In the competitive world of B2B marketing, capturing high-quality leads is a top priority. But how do you ensure your…eCommerce
A quick guide to Ecommerce Funnel Builders
A funnel builder is a powerful tool for any ecommerce business. It helps bridge the gap between your website and…Creative
Curated Stock Images ideal for Designers
We’ve been a little quiet here on the Edge Digital Blog… but that doesn’t mean we haven’t been hard at…
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