The Edge Digital Blog
Strategy, actionable tactics and useful bits to inspire your next campaign.
Marketing
The Inbound Marketing Campaign 10-Point Checklist
With an ever-increasing number of people selling their services or products online, the competition to win new business via an…Measurement
The Busy Entrepreneur’s Guide to: Rich Snippets & Google’s Structured Data
Whenever you use a search engine like Google to find a product, company or service, very often a short piece…Measurement
A quick guide to Google Analytics for Small Businesses
If your business has any presence on the web, and you are not using Google Analytics, you are missing half…Social
LinkedIn Optimisation Guide For SME’s
The Small Business LinkedIn Optimisation Guide LinkedIn is a powerful social networking tool no professional or company can afford to…Paid Search
Benefits of Outsourced PPC Management
In today’s digital landscape, businesses are constantly seeking innovative ways to maximize their online presence. Pay-per-click (PPC) advertising has emerged…Creative
The Guide to Clean, Minimal & Sleek Branding
We take a look back at some of our favourite brands and why we think their approach is so successful.…Social
The Startup Social Media Survival Guide
So you’ve started your business. You’ve got the website, you’ve got the graphics and fancy branding, and you’re now ready…
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