Retail Jewellers enter eCommerce

Bespoke eCommerce Solution built for an independent UK retailer.

Forging a bespoke online Jewellery Repair Service

Finery & Co have two successful existing shops and came to Edge wanting to start selling their jewellery online and market their jewellery repair services.

Building a repair estimation calculator from scratch and an advanced filtering option for all product pages, the site is modern and a very visual experience. With a large amount of brands and products, the minimalist inspired design allows users to effortlessly purchase the beautiful items.

Alongside the new build, to properly build this brand’s identity in the jewellery repairs sector, we undertook marketing with the aims of increasing Finery’s search visibility. We also undertook a photoshoot for the brand, gaining unique imagery.

Launch Website

Beautiful things need to be presented beautifully online.

The Results

Finery’s PPC campaigns have meant that their traffic have increased, along with their search visibility.

Increased brand awareness pushed through social media means they now have a thorough brand identity and awareness in the local area. On going SEO is allowing the brand to reach top pages for jewellery repair services nationally.

Our Solutions.

Once the website was live, we undertook extensive on site optimisation work to make sure the website was ready to be found.

Keyword analysis and implementation, link building campaigns and PPC were just some of the activities undertaken for Finery which soon got their rankings rocketing, and their search visibility increased.

“Our experience has been very positive and we have found the team to be knowledgeable and approachable.”

– Caroline Brookes – Managing Director

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