Performance Marketing Agency for Revenue-Focused UK Businesses
We run paid search, paid social, landing pages and conversion optimisation as one system, and we report on the numbers that reach your P&L: revenue, cost per lead and return on ad spend.
Google Partner, Meta Business Partner and Shopify Partner under one roof
Paid media, landing pages and CRO run as one plan
Reporting on revenue, cost per lead and ROAS, never on impressions
Want to know what a performance marketing agency would change first:
A performance marketing agency measured on what you sell, not what we spend
Performance marketing means paying for outcomes: qualified leads, sales and pipeline, rather than reach, impressions and the other vanity metrics. Most businesses that come to us already spend on paid media. What they lack is one plan across channels and one set of numbers that connects the spend to revenue growth.
Edge Digital is an independent performance marketing agency that runs the channels together: search marketing on Google Ads and Microsoft Ads, social media advertising on Meta and YouTube, landing pages built for the performance campaigns, and conversion rate optimisation on the pages and funnels the traffic lands on. Media buying and budget move between channels based on where the incremental revenue comes from, not on which team wants a bigger share.
The measurement comes first. Before a campaign launches we set up conversion tracking, GA4, CRM integration and offline conversion imports so every lead and sale is attributed. Then we run a structured programme of creative testing and optimisation, with transparent reporting every month on cost per lead, ROAS, marketing efficiency ratio, customer lifetime value and revenue contribution, in plain English.
Recent results from that approach: a luxury watch repair specialist grew revenue six times in 90 days on Google Ads and custom landing pages. A boiler repair company halved its customer acquisition cost while scaling to 1.8x ROAS. A Shopify fashion brand grew sales by 197% with conversion doubled in the first month once paid social and the landing experience were rebuilt together.
The individual services are described on their own pages: Google Ads and PPC management, Facebook and Instagram ads, landing pages and funnels and conversion rate optimisation. Performance marketing is what you get when they are run as one.
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Average ROI growth
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Reduction in acquisition costs
50% Reduction in Customer Acquisition Cost While Scaling 1.8x ROAS
View Recent Case Study
What a performance marketing agency actually does
One plan across paid search, paid social and the pages they land on
Performance is a system, not a channel.
A channel-specific agency optimises its channel. A performance marketing agency optimises the outcome. We plan Google Ads, Microsoft Ads, Meta, YouTube and LinkedIn as one paid media plan with one target: cost per qualified lead for service businesses, ROAS and new customer revenue for ecommerce brands. Search captures existing demand, paid social and demand generation create it, remarketing joins the two, and every campaign lands on a page built for that campaign rather than the homepage. When a channel stops earning its budget, the money moves and the channel mix changes. That is the whole discipline, and it only works when the same team owns every channel and the landing pages.
Measurement first
Tracking and attribution set up before a pound is spent
If it is not tracked, it did not happen.
Most accounts we audit are optimising towards the wrong number because the tracking was never finished. We set up GA4 and conversion tracking properly, connect ad platforms to your CRM so lead quality and closed deals flow back, use Enhanced Conversions and the Conversions API for accuracy, and agree an attribution model that matches your sales cycle. For e-commerce we watch marketing efficiency ratio alongside platform ROAS, so growth is real growth rather than platforms claiming credit for sales that were coming anyway. You get a monthly report and a conversation about what to scale and what to stop.
Creative testing and optimisation
Structured experimentation across creative, audiences and landing pages
Winners are scaled. Losers are cut in days, not months.
Every account runs a testing plan: new ad creatives, audiences, offers and landing page variants, each with a hypothesis and a decision rule agreed in advance. Results are reviewed weekly, budget follows the winners, and losing tests are documented so they are not repeated. Our creative team sits next to the people running the accounts, so ads are made for what converts rather than what looks nice in a deck. Over a quarter this compounds into lower cost per lead and higher conversion rates without any increase in ad spend.
Book a Strategy Call
Who it is for
Built for lead generation businesses and e-commerce brands
Effective performance marketing is measured in hard currency.
Service businesses where one enquiry is worth a lot: trades, clinics, professional services, home improvement and B2B companies with a sales team. Ecommerce brands on Shopify and WooCommerce that need profitable customer acquisition and sustainable growth rather than vanity revenue. Growing businesses that have outgrown a freelancer or a single-channel agency and need paid search, paid social, landing pages and CRO to work as one. If you mainly want brand awareness, we are probably not the right agency; if you want a number you can hold us to, we are.
Where we work
Based in Hitchin, working across Hertfordshire and the UK
Close enough to meet, set up to run national accounts.
Our office is in Hitchin, and we work with businesses across Hertfordshire and the surrounding towns: Stevenage, Letchworth, St Albans, Watford, Welwyn, Hertford and Luton.
Being close by matters when a campaign needs a real conversation rather than another email thread, and it means we already understand what an enquiry is worth in these local markets.
It does not limit us. We have run paid media for clients across the UK for more than 12 years, and the work is identical wherever you are. Fees start at £750 a month and PPC runs on a rolling monthly basis with 30 days notice.
Rated 5/5 by our clients
Recent Client Results
We've managed many Performance Marketing campaigns for our clients over the last 10+ years. See what our clients have to say:
These guys are great. Started using them approximately 6 months ago and our volume of work has more than doubled! Have already recommended them to other business owners I know.
Approachable and patient – no request is too minor. They are proactive and ensure that all our website is well maintained and secure.
After selecting Edge to build a new website, I was instantly impressed with how quickly they got to work. Within 4 weeks we had exactly what we asked for and instantly saw the impact. Highly recommended.
Jonathan Mason at Edge Digital Services manages the website for Susan Hall & Co Solicitors and offers a friendly, helpful and responsive service. We can rely on Jonathan to provide the right level of support for our business and can happily recommend.
We’ve worked alongside Jon for years. We’ve always had consistent results, great advice and the on-going support is always fantastic. I’d highly recommend Edge for high quality websites and online marketing.
When my agency suffered a man-down due to hospitalisation, I needed urgent help on a couple of Ads accounts. Edge Digital stepped up to the plate and delivered. Great service. Hearty recommendation.
I had the pleasure of working with Edge on a Facebook Ads Lead Generation Campaign that resulted in an impressive 100+ leads within the first month. Needless to say, we were thoroughly impressed and would highly recommend their services to others.
Quick, easy engagement with Jonathan and solution for needs in place within 48 hours. Follow up and support have been 1st rate to date. Keep it up!
Jon and his team have been managing my Google Ads for the last 12 months, and we have seen consistent results and leads coming in, with a sharp boost in performance as soon as they took over the account. PPC has always been important, and I feel grateful to have discovered Edge as it’s no longer something I worry about.
They are always professional and provide a comprehensive service. Highly recommended!
Our new website is fast, high-quality and gives us the platform that we need to scale to the next-level. I would not hesitate to recommend your agency.
Our Performance Marketing Process
Our process connects marketing activity directly to business outcomes, with a relentless focus on efficiency, scale and profitable growth.
Book a Strategy CallDiscovery and goal alignment
We agree what a qualified lead or a profitable sale looks like, the targets for cost per lead or ROAS, and the budget that makes them realistic.
Measurement and tracking
Conversion tracking, GA4, CRM integration and attribution are set up and tested before launch, so every result is counted from day one.
Strategy and campaign build
A cross-channel plan across search, social and landing pages, with the first round of ad creatives and pages built for the campaign.
Launch and early optimisation
Campaigns go live with structured tests built in; the first fortnight is reviewed daily and budget moves to what is working.
Scale and expansion
Proven campaigns get more budget, new audiences, channels and markets are opened, and the testing cycle keeps running.
Recent Case Studies
Latest Performance Marketing Insights
Frequently Asked Questions
Still got questions about Performance Marketing? We're here to help. You should find the answers you seek below. If not, pick up the phone and we'll be happy to answer any you may have!
Paid media across search and social: paid search on Google and Microsoft, social media advertising on Meta, YouTube and LinkedIn, landing pages and funnels, conversion rate optimisation, marketing automation and CRM integration, tracking and analytics, creative production and transparent monthly reporting, all planned and run as one programme with one set of targets.
Search campaigns usually produce leads or sales within the first week because they capture demand that already exists. Meaningful improvement in cost per lead or ROAS typically shows within 30 to 60 days as testing finds the winners, with the larger gains from scaling between months three and six. Because tracking is set up first, you can see progress from the first week.
A digital marketing agency is usually organised by channel and reports on channel metrics: clicks, impressions, engagement, followers. A performance marketing agency is organised around your business objectives and reports on revenue, qualified leads and return on ad spend, with budget moving between channels to hit those targets. The channels are the same; the accountability is different.
We connect your ad platforms to your CRM or e-commerce platform, use first-party data and offline conversion imports, agree an attribution window that fits your sales cycle, and layer in blended measures like marketing efficiency ratio so no single platform can over-claim. Where it matters we run incrementality tests to check that campaigns are adding sales rather than cannibalising demand you would have had anyway.
Single-channel management, for example Google Ads on its own, starts from £750 a month. Multi-channel performance marketing retainers covering search, social, landing pages and CRO are quoted on the scope and the ad spend involved, as a flat monthly fee rather than a percentage of spend. Contract terms are agreed up front before anything starts. Ad spend is separate and paid directly to the platforms.
Service businesses with a clear enquiry-to-sale path (trades, clinics, legal, financial and professional services, home improvement), e-commerce and direct-to-consumer brands, B2B companies with a sales team, and subscription or SaaS businesses. Any business that can track outcomes and has a digital conversion path benefits from performance based marketing.