YouTube Ads Agency
A YouTube Ads agency for UK lead generation and e-commerce brands: video campaigns planned, produced and managed alongside your Google Ads, and measured on cost per lead and ROAS.
Great for demand generation
Advanced targetting based on audiences
Want to know what YouTube ads would cost to reach your audience:
YouTube advertising that reaches the right audience and pays for itself
Harness YouTube’s vast audience to create compelling, targeted video ads that deliver measurable results. Our services cover every aspect of YouTube advertising, from strategy and creative to campaign management and performance analysis, and we run YouTube ads alongside your Google Ads search campaigns so the two work as one plan.
We tailor the approach to your business goals, making sure your ads reach the right audience to build brand visibility, drive traffic and generate leads and sales. Data-driven strategy and continuous optimisation keep the cost per view and cost per lead where they should be. If you want to know what YouTube ads cost before you commit, read our guide to YouTube ads cost in the UK.
- 0bn
Monthly active users reachable on YouTube
- 0k
Pounds of client revenue attributed to YouTube ads in a single month
28% Lower Customer Acquisition Costs Through Strategic Brand Development & Account Restructuring
View Recent Case Study
Rated 5/5 by our clients
Recent Client Results
We've managed many YouTube Ads campaigns for our clients over the last 10+ years. See what our clients have to say:
These guys are great. Started using them approximately 6 months ago and our volume of work has more than doubled! Have already recommended them to other business owners I know.
Approachable and patient – no request is too minor. They are proactive and ensure that all our website is well maintained and secure.
After selecting Edge to build a new website, I was instantly impressed with how quickly they got to work. Within 4 weeks we had exactly what we asked for and instantly saw the impact. Highly recommended.
Jonathan Mason at Edge Digital Services manages the website for Susan Hall & Co Solicitors and offers a friendly, helpful and responsive service. We can rely on Jonathan to provide the right level of support for our business and can happily recommend.
We’ve worked alongside Jon for years. We’ve always had consistent results, great advice and the on-going support is always fantastic. I’d highly recommend Edge for high quality websites and online marketing.
When my agency suffered a man-down due to hospitalisation, I needed urgent help on a couple of Ads accounts. Edge Digital stepped up to the plate and delivered. Great service. Hearty recommendation.
I had the pleasure of working with Edge on a Facebook Ads Lead Generation Campaign that resulted in an impressive 100+ leads within the first month. Needless to say, we were thoroughly impressed and would highly recommend their services to others.
Quick, easy engagement with Jonathan and solution for needs in place within 48 hours. Follow up and support have been 1st rate to date. Keep it up!
Jon and his team have been managing my Google Ads for the last 12 months, and we have seen consistent results and leads coming in, with a sharp boost in performance as soon as they took over the account. PPC has always been important, and I feel grateful to have discovered Edge as it’s no longer something I worry about.
They are always professional and provide a comprehensive service. Highly recommended!
Our new website is fast, high-quality and gives us the platform that we need to scale to the next-level. I would not hesitate to recommend your agency.
Plan
First, we discuss your goals and desired outcomes for your YouTube advertising campaign. Our team then formulates a tailored strategy, recommending the most effective YouTube ad formats to maximise your business’s reach and impact.
Create
Next, we handle the entire creative process. This includes video production, ad copywriting, and campaign setup in Google Ads. We ensure your ads are compelling and aligned with your brand message.
Test
Once you approve the final ads, we launch the campaign. We monitor its performance closely, ensuring your ads reach the right audience and achieve optimal engagement.
Refine
Finally, we analyse campaign data to make informed adjustments. Using insights and data-driven decisions, we continually refine targeting and strategy to deliver the best possible results for your business.
Recent Case Studies
Latest YouTube Ads Insights
Frequently Asked Questions
Still got questions about YouTube Ads? We're here to help. You should find the answers you seek below. If not, pick up the phone and we'll be happy to answer any you may have!
YouTube is the second largest search engine globally and a highly engaging platform with over 2 billion logged-in monthly users. By using YouTube Ads, you can reach a vast audience with targeted advertising, leveraging both video and display ads to increase brand awareness, drive traffic, and boost conversions.
YouTube Ads can help you:
- Increase brand visibility and awareness.
- Reach a targeted audience based on demographics, interests, and behaviours.
- Drive high-quality traffic to your website or landing pages.
- Generate leads and sales through engaging video content.
- Track and measure ad performance for continuous optimisation.
We offer a variety of YouTube Ad formats including:
- TrueView In-Stream Ads: Skippable ads that play before, during, or after other videos.
- TrueView Discovery Ads: Appear in YouTube search results and related videos.
- Non-Skippable In-Stream Ads: Short ads that play before or during a video and must be watched before the viewer can proceed.
- Bumper Ads: Six-second non-skippable ads ideal for brief, impactful messages.
- Overlay Ads: Banner ads that appear at the bottom of videos.
Our approach involves:
- Discovery: Understanding your business, goals, and target audience.
- Strategy: Developing a tailored ad strategy that aligns with your objectives.
- Creation: Producing high-quality, engaging ad content.
- Execution: Launching and managing your campaigns with precise targeting.
- Optimisation: Continuously analysing performance data and making adjustments to maximise ROI.
We measure success using various metrics, including:
- View count and watch time.
- Click-through rate (CTR).
- Conversion rate.
- Cost per view (CPV) and cost per acquisition (CPA).
- Engagement metrics such as likes, shares, and comments.
We will work with you to determine a budget that aligns with your marketing goals and ensures effective ad placement and performance. Whilst YouTube Ads can be tailored to fit a wide range of budgets, we do suggest a minimum of £2,000 / Month spend
Results can vary based on factors such as campaign goals, target audience, and ad quality. However, many clients begin to see significant engagement and traffic within the first few weeks of their campaign.
While having video content ready can speed up the process, it is not a requirement. We offer comprehensive video production services to create high-quality ads tailored to your campaign needs.
At Edge Digital, we pride ourselves on:
- Expertise: Our team has extensive experience in YouTube Ads and digital marketing.
- Customisation: We provide personalised strategies and solutions for each client.
- Transparency: We maintain open communication and provide detailed performance reports.
- Results: Our focus is on achieving measurable results and maximising your ROI.
Getting started is easy! Click the button on this page to book in your Strategy Session with one of our YouTube Advertising specialists or call us to schedule a consultation.
We’ll discuss your goals, assess your needs, and develop a customised YouTube Ads strategy tailored for your business.