Yas René
Yas René writes Edge Digital's guides on paid social, PPC, conversion rate optimisation and marketing technology, turning what the team sees inside client accounts into practical, plain-English advice. Articles are reviewed by founder Jonathan Mason before publication.
Articles by Yas René
YouTube advertising is a super effective way to reach new customers. But figuring out the costs can be a bit confusing when you’re just getting started. This guide breaks down…
Short form video ads have totally changed digital marketing. These quick ads grab attention and drive conversions in 60 seconds or less. Platforms like TikTok, Instagram Reels, and YouTube Shorts…
YouTube advertising can transform your business by reaching over 2 billion monthly users. Getting started can feel overwhelming, especially if you’re new to the platform. Many business owners hesitate to…
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Planning your online advertising budget without knowing what costs to expect is kind of like driving blindfolded. Most businesses deal with unpredictable ad spend that can spiral out of control…
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When you're deciding between billboards and Google Ads for your marketing strategy, it's good to know that each has its own strengths. Billboards are awesome for building big brand awareness…