The Edge Digital Blog

Modern advertising demands smarter, more personalized approaches to reach the right audience. Supabase’s vector search capabilities combined with…

Your Shopify store might be getting traffic, but if visitors aren’t converting into customers, you’re losing money every…

Vector databases are transforming how businesses deliver personalized ads through large language models (LLMs). These specialized databases store…

A/B testing Webflow lets you compare different versions of your site to see which one actually works better…

A/B testing is a practical way for businesses to figure out what actually works. You compare two versions…

Starting out with A/B testing can feel a bit overwhelming. Where do you even begin? Honestly, the best…

Nextdoor advertising gives businesses a cool way to connect with local customers right in their own neighbourhoods. Unlike…

YouTube advertising gives you access to over 2 billion monthly users. It’s one of the best ways to…

YouTube advertising is a powerful way to reach new customers. With over 2 billion people using the platform…

Local businesses are always looking for ways to attract nearby customers, especially when competing with bigger brands. Google…