The Edge Digital Blog

Most advertisers stick to the same popular platforms and miss out on valuable opportunities with smaller networks. Underutilised…

YouTube advertising is a super effective way to reach new customers. But figuring out the costs can be…

Short form video ads have totally changed digital marketing. These quick ads grab attention and drive conversions in…

YouTube advertising can transform your business by reaching over 2 billion monthly users. Getting started can feel overwhelming,…

Planning your online advertising budget without knowing what costs to expect is kind of like driving blindfolded. Most…

When you’re deciding between billboards and Google Ads for your marketing strategy, it’s good to know that each…

Picture this: you’re walking down your local high street on a crisp Saturday morning, and your phone gently…

Ever wondered why some ads blend so perfectly with the content you’re enjoying? Native advertising is a clever…

Geo personalization is changing how businesses connect with users. By using location data, companies can make digital experiences…

Have you ever wondered why some marketing campaigns work better than others? Digital attribution modeling helps solve this…