The Challenge
Our boiler service and repair client was stuck in the costly trap that plagues many home services businesses: spending heavily on advertising with inconsistent returns and unsustainable customer acquisition costs. In the highly competitive boiler repair market, where customers need immediate solutions and comparison shopping is fierce, they were struggling to stand out and convert searchers into booked appointments. Their existing campaigns lacked the targeting precision and conversion optimization needed to compete profitably. They needed a strategic partner who could transform their paid advertising from a necessary expense into a reliable growth driver that delivered consistent, high-quality leads at a sustainable cost.
Our Strategy
Edge Digital implemented a comprehensive restructuring of their paid search and advertising approach. We began by analyzing their existing campaigns to identify waste and inefficiency, then rebuilt their account architecture around high-intent keywords and geo-targeted campaigns that captured customers at the exact moment they needed boiler services. Our team developed compelling ad copy that addressed urgent customer needs while differentiating their service quality, availability, and expertise. We implemented advanced bidding strategies optimized for conversion value rather than just volume, and created conversion-tracking systems that gave clear visibility into which campaigns were driving actual booked jobs versus just form fills. Simultaneously, we optimized their landing pages and inquiry process to reduce friction and increase the percentage of clicks that turned into qualified leads.
The Results
The transformation was substantial and immediate. Within the campaign optimization period, we reduced their customer acquisition cost by 50%, meaning they were now acquiring the same quality customers for half the previous investment. At the same time, we increased their return on ad spend by 1.8x, proving that efficiency and scale could work together. The business went from unpredictable lead flow to a consistent pipeline of qualified appointments that kept their engineers booked and their revenue growing. Lower acquisition costs meant higher profit margins on every job, while improved ROAS allowed them to confidently increase advertising budgets knowing every pound spent was generating predictable returns. The compound effect created a sustainable competitive advantage in their local market.
Conclusion
This boiler service and repair case study showcases Edge Digital’s ability to deliver tangible business outcomes in competitive, commoditized markets. We don’t just optimize campaigns; we rebuild entire acquisition systems to deliver maximum efficiency and profitability. By combining strategic targeting, conversion optimization, and rigorous performance tracking, we turn paid advertising into a predictable growth engine that scales with your business ambitions. If your home services business is tired of overpaying for leads and ready to build a customer acquisition system that actually drives profit, Edge Digital has the proven expertise to transform your results and your bottom line.