The Challenge
Hollow Head Threads came to Edge Digital with a common but critical problem: their Shopify store had hit a growth ceiling. Despite investing in paid advertising, sales remained flat, and their 1.2% conversion rate was bleeding potential revenue. Worse still, fundamental tracking and attribution issues meant they were making decisions based on incomplete and inaccurate data. The client didn’t even realize the extent of their measurement problems until we conducted our initial audit. They needed a partner who could diagnose the real issues, fix the foundation, and build a profitable, scalable acquisition system.
Our Strategy
Edge Digital’s approach began with a comprehensive account audit that uncovered the hidden technical debt holding Hollow Head Threads back. We immediately addressed their data tracking and attribution issues, ensuring every dollar spent could be accurately measured and optimized. With clean data in place, we rebuilt their Meta Ads strategy from the ground up, implementing advanced audience targeting, creative testing frameworks, and budget allocation strategies designed for scale. Simultaneously, our CRO team conducted a thorough site analysis and implemented conversion-focused best practices across their customer journey—from landing page optimization and streamlined checkout flows to improved product presentation and trust-building elements that directly addressed purchase hesitation.
The Results
The impact was immediate and dramatic. Within the first 30 days, Hollow Head Threads experienced a 3x increase in total sales revenue. Our conversion rate optimization work nearly doubled their site performance, taking them from 1.2% to 2.3%—meaning they were now converting almost twice as many visitors without spending more on traffic acquisition. The fixed tracking infrastructure gave them clear visibility into their customer acquisition costs, lifetime value, and return on ad spend for the first time, enabling smarter decision-making across their entire business. Our Meta Ads campaigns consistently delivered profitable returns while scaling spend, proving the foundation was built to grow.
Conclusion
Hollow Head Threads’ transformation demonstrates what’s possible when strategy, execution, and technical excellence align. At Edge Digital, we don’t believe in surface-level fixes or vanity metrics. We build comprehensive growth systems that address every lever in your ecommerce operation—from accurate data and tracking to high-performing creative and conversion-optimized user experiences. The result isn’t just a temporary spike in sales; it’s a sustainable, scalable engine that compounds over time. If your Shopify store is ready to break through its current limitations and achieve the kind of growth that transforms your business, Edge Digital has the expertise, process, and track record to make it happen.