Conversion Rate Optimisation (CRO) Agency
A UK CRO agency for lead generation and e-commerce websites. We find where visitors drop out, test the fixes properly and report the uplift in leads and revenue, not opinions.
Structured A/B testing with real statistical significance, not guesswork
E-commerce CRO and lead generation CRO on Shopify, WooCommerce and WordPress
Free CRO audit: we show you the leaks before you commit to anything
Want to know how much revenue your website is leaving on the table:
Conversion rate optimisation services that pay for themselves from the traffic you already have
Most websites convert between two and four per cent of visitors. Moving that number is the cheapest growth available to you, because every extra conversion comes from traffic you are already paying for through ads, search engines and referrals.
Edge Digital is a conversion rate optimisation agency that also runs paid traffic. That matters, because we judge CRO on the numbers a business actually cares about: cost per lead, revenue per visitor and return on ad spend. A test that lifts a vanity metric and does nothing for revenue is a failed test in our reporting.
The work is a mix of UX research, data analysis and structured testing. We look at analytics, heatmaps and session recordings to find the friction points, we talk to your customers and your sales team, we build a prioritised backlog of experiments, and we run them as proper A/B tests with statistical significance rather than switching things and hoping. Our CRO specialists then implement the winners on the site, so the uplift is banked rather than left in a slide deck.
Recent results: a Shopify fashion brand doubled its conversion rate in the first month and grew sales by 197%. A B2B client saw a 140% uplift in conversion rate after we rebuilt their site around the conversion journey. A luxury watch repair specialist grew revenue six times in 90 days on the back of custom landing pages built for paid traffic.
If you want to know where your own site is leaking, start with a free CRO audit. We will show you the biggest opportunities and what they are worth before you spend anything.
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Average conversion lift after 90 days
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Average bounce rate drop after optimisation
£38k in booked appointments in 3 months from Google Ads
View Recent Case Study
UX research and data analysis
Find the friction points with research, not hunches
Every experiment starts with evidence about real user behaviour.
Before we change anything we find out why visitors leave. Analytics and funnel analysis show where they drop out; heatmaps, scroll maps and session recordings show what they were doing when they did; on-site surveys and customer interviews tell us what they were thinking. That UX research turns into a list of hypotheses ranked by how much revenue is at stake and how easy each one is to test. Clients usually get their first prioritised backlog within two weeks, and it is written in plain English with a number next to every idea.
Structured testing
A/B testing that proves the uplift
Continuous experimentation is the winning edge.
Your paid search and paid social campaigns should always be improving, and so should the pages they land on. We run a structured testing programme: a clear hypothesis, a minimum sample size worked out before launch, and a result called only when it reaches statistical significance. Winners are implemented, losers are documented so nobody re-runs them, and the learning feeds the next round of experiments. Over a year that compounds into a website that converts well above the industry average for its sector.
E-commerce CRO
E-commerce CRO for Shopify and WooCommerce
More revenue per visitor, without spending more on ads.
For online stores we work through the whole journey: collection and product pages, the cart, the checkout and the post-purchase flow. Typical experiments include product page layout and trust signals, offer and pricing experimentation, free shipping thresholds to lift average order value, and checkout simplification. Because we also run Google Shopping and Meta ads for e-commerce clients, every uplift is measured in ROAS and revenue, and a better converting store makes every advertising pound work harder.
If you also run ads for the store, our ecommerce PPC page covers how we tie CRO and paid media together.
Rated 5/5 by our clients
Recent Client Results
We've managed many Conversion Rate Optimisation campaigns for our clients over the last 10+ years. See what our clients have to say:
These guys are great. Started using them approximately 6 months ago and our volume of work has more than doubled! Have already recommended them to other business owners I know.
Approachable and patient – no request is too minor. They are proactive and ensure that all our website is well maintained and secure.
After selecting Edge to build a new website, I was instantly impressed with how quickly they got to work. Within 4 weeks we had exactly what we asked for and instantly saw the impact. Highly recommended.
Jonathan Mason at Edge Digital Services manages the website for Susan Hall & Co Solicitors and offers a friendly, helpful and responsive service. We can rely on Jonathan to provide the right level of support for our business and can happily recommend.
We’ve worked alongside Jon for years. We’ve always had consistent results, great advice and the on-going support is always fantastic. I’d highly recommend Edge for high quality websites and online marketing.
When my agency suffered a man-down due to hospitalisation, I needed urgent help on a couple of Ads accounts. Edge Digital stepped up to the plate and delivered. Great service. Hearty recommendation.
I had the pleasure of working with Edge on a Facebook Ads Lead Generation Campaign that resulted in an impressive 100+ leads within the first month. Needless to say, we were thoroughly impressed and would highly recommend their services to others.
Quick, easy engagement with Jonathan and solution for needs in place within 48 hours. Follow up and support have been 1st rate to date. Keep it up!
Jon and his team have been managing my Google Ads for the last 12 months, and we have seen consistent results and leads coming in, with a sharp boost in performance as soon as they took over the account. PPC has always been important, and I feel grateful to have discovered Edge as it’s no longer something I worry about.
They are always professional and provide a comprehensive service. Highly recommended!
Our new website is fast, high-quality and gives us the platform that we need to scale to the next-level. I would not hesitate to recommend your agency.
Our Conversion Rate Optimisation Process
Our conversion rate optimisation process is built to deliver fast insights, structured experiments and wins that compound, without the guesswork.
Start Optimising Your Website TodayAudit and analysis
A deep dive into your current funnel, analytics and user behaviour to identify friction points and the revenue being lost at each step.
Strategy design
A data-driven CRO strategy that targets quick wins first and the larger structural improvements next, ranked by value and effort.
Testing and experimentation
A/B tests, heatmaps and user behaviour tracking to validate each idea against real visitors before it goes live.
Implementation
Winning landing pages, UX changes, copy and design are built into the site properly, so the uplift is permanent.
Ongoing optimisation
CRO is never one and done. We keep monitoring, learning and testing so the site stays ahead of changing customer behaviour.
Recent Case Studies
Latest Conversion Rate Optimisation Insights
Frequently Asked Questions
Still got questions about Conversion Rate Optimisation? We're here to help. You should find the answers you seek below. If not, pick up the phone and we'll be happy to answer any you may have!
Some improvements are almost immediate, particularly the quick wins from the initial audit. The bigger, compounding gains come as we complete cycles of testing and optimisation, typically within 30 to 90 days depending on how much traffic the site has to test with.
Not necessarily. More traffic lets us run more tests in parallel and reach significance faster, but even modest traffic reveals the critical conversion insights through research, recordings and funnel analysis. For lower-traffic sites we run fewer, bolder experiments rather than small tweaks.
Whatever is costing you the most conversions. That is usually landing pages, product pages, checkout flows, forms, calls to action, page layout, messaging and the paths users take between pages. Website performance and page speed are checked too, because a slow page loses visitors before the design gets a chance.
We can deliver quick wins as a project, but the best results come from continuous CRO. Ongoing testing, learning and refining keeps you ahead of changing customer behaviour and has a compounding effect on your commercial performance. Most clients start with a project and move to a monthly programme once they see the first uplift.
Against clearly defined KPIs agreed at the start: conversion rate, cost per lead, revenue per visitor, average order value and return on ad spend. Every test and every change is backed by data, and we report the additional revenue attributable to the programme, not just the percentage uplift.
CRO programmes are quoted as a monthly fee based on the size of the site and the amount of research, design and development each round of testing needs, and a well-run programme should pay for itself within the first few months from the additional revenue it produces. On conversion rate, the industry average for most sectors sits between two and four per cent, but the useful benchmark is your own: where you are now, and how much each point of improvement is worth to your business.