Yas René
Yas René writes Edge Digital's guides on paid social, PPC, conversion rate optimisation and marketing technology, turning what the team sees inside client accounts into practical, plain-English advice. Articles are reviewed by founder Jonathan Mason before publication.
Articles by Yas René
Ever wondered how to make your marketing mail stand out in a sea of flat letters and flyers? Lumpy mail might be the answer you're looking for. This unique approach…
,
Facebook advertising changed significantly in 2026. Meta updated their targeting options, and on 31 March 2026, detailed targeting exclusions were removed from existing campaigns. This forced advertisers to adapt their…
AI has transformed traditional A/B testing into a powerful tool for making data-driven decisions. AI-powered A/B testing platforms analyze real-time data, identify complex patterns, and deliver instant insights that help…
,
Connecting large language models (LLMs) to customer relationship management (CRM) and customer data platforms (CDP) creates new ways to handle customer interactions. By integrating LLMs with CRM systems, companies can…
Media buying agencies are transforming their operations with ChatGPT's AI capabilities. ChatGPT can analyze complex media data, recommend TV outlets, and optimize campaign performance, making it a valuable tool for…
AI tools are changing how businesses approach branding. These clever programs help companies create unique identities and craft messages that stand out. They also design visuals that give brands a…
The hourglass funnel helps businesses understand and guide the customer journey. It expands on the traditional marketing funnel by adding post-purchase stages. This model lets businesses focus on the entire…
Digital advertising has evolved rapidly with the rise of artificial intelligence. While traditional manual split testing has been the go-to method for many marketers, AI-driven optimization offers a new approach…
Creating effective AI-powered advertising campaigns no longer requires deep technical knowledge or coding skills. Modern no-code platforms make it simple for marketing teams to harness artificial intelligence for better ad…
Large language models are transforming how businesses approach digital marketing and user engagement. Using LLMs for ad creation has shown promising results in improving both click-through rates and conversion rates.…