Facebook Ads Agency for UK Lead Generation and E-Commerce
We are a Meta Business Partner running Facebook and Instagram ads for UK businesses that need leads and sales, not likes: full-funnel campaigns, creative made in-house, and reporting on cost per lead and ROAS.
Meta Business Partner with a dedicated account manager on every ad account
Lead generation and e-commerce Facebook ads, judged on cost per lead and ROAS
Creative, targeting and Conversions API tracking set up and run for you
Want a straight answer on what Facebook ads could do for your business:
A Facebook advertising agency that reports on leads and revenue, not reach
Facebook and Instagram are still the most efficient way to put an offer in front of a specific audience at scale, and still the easiest place to waste a budget. Boosted posts, a single ad set left running for months, no Conversions API, no idea which leads turned into customers. That is what most businesses are doing when they come to us.
Edge Digital is a Meta Business Partner. We run Facebook ads and Instagram ads for two kinds of UK business: companies that need a reliable flow of qualified leads, and e-commerce brands that need Meta advertising to bring in new customers at a return that leaves margin. Small business or mid-size, the approach is the same: a data led strategy, creative produced in-house, tracking that actually works, and a monthly report that talks about cost per lead, revenue and ROAS rather than reach and engagement.
The proof is in the accounts. A lead generation client generated more than 100 leads in the first month of their Facebook ads campaign. Hollow Head Threads, a Shopify fashion brand, saw a 197% increase in sales with conversion doubled in the first month once we rebuilt their paid social alongside the landing experience. Those numbers came from doing the fundamentals properly, not from a secret targeting trick.
Meta ads work best as part of a marketing mix. We run Google Ads for most of our Facebook ad clients so search demand and social demand are planned together, and we build the landing pages the ads send people to, because the page is half the result.
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Leads in month one for a Facebook ads lead generation client
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Sales increase for a Shopify brand on Meta ads and CRO
28% Lower Customer Acquisition Costs Through Strategic Brand Development & Account Restructuring
View Recent Case Study
Lead generation on Facebook and Instagram
Facebook ads that generate leads your sales team can close
Cost per qualified lead, not cost per click.
Generating leads on Meta is easy. Generating leads worth calling is the job. We build full funnel strategies that warm up the most relevant audience with video and content, then convert with instant forms or landing pages depending on which produces better lead quality for your business. The Conversions API is set up so every enquiry is tracked back to the ad that produced it, and we feed sales outcomes from your CRM back into the ad account so Meta optimises for customers, not form fills. Retargeting sequences pick up the people who clicked but did not enquire. Trades, clinics, professional services, home improvement and B2B: if one lead is worth hundreds or thousands of pounds, this is built for you.
E-commerce Meta ads
Meta advertising that scales Shopify and WooCommerce stores profitably
Judged on ROAS and new customer revenue, not on how much we can spend.
For e-commerce brands we split prospecting from retargeting so you can see what new customer acquisition really costs, run Advantage+ shopping campaigns from a clean product catalogue, and test creative every week because on Meta the creative is the targeting. We watch blended marketing efficiency ratio as well as in-platform ROAS, so growth is real growth rather than Meta claiming credit for sales that were coming anyway. Abandoned cart, browse abandonment and post-purchase sequences are built as standard. Our creative team produces the statics, videos and user-generated style ads, so you are not waiting on a third party for the next batch.
For the full picture of how Meta fits alongside Shopping and Performance Max, see our ecommerce PPC page.
Creative and testing
Facebook ad creatives made by people who read the numbers
Creative is the biggest lever left on Meta. We pull it every week.
Every account gets a testing plan: new hooks, formats and angles every week, judged on cost per result rather than on which ad looks nicest. Static, carousel, short video, Stories and Reels formats, written and designed in-house by a creative team that sits next to the Facebook ad managers running the account. Winning ads are scaled, losing ads are cut fast, and the landing page is tested alongside the ad so the whole journey converts. You get a dedicated account manager, access to your own ad account at all times, and a monthly report in plain English.
Book a Strategy Call
Rated 5/5 by our clients
Recent Client Results
We've managed many Meta Ads campaigns for our clients over the last 10+ years. See what our clients have to say:
These guys are great. Started using them approximately 6 months ago and our volume of work has more than doubled! Have already recommended them to other business owners I know.
Approachable and patient – no request is too minor. They are proactive and ensure that all our website is well maintained and secure.
After selecting Edge to build a new website, I was instantly impressed with how quickly they got to work. Within 4 weeks we had exactly what we asked for and instantly saw the impact. Highly recommended.
Jonathan Mason at Edge Digital Services manages the website for Susan Hall & Co Solicitors and offers a friendly, helpful and responsive service. We can rely on Jonathan to provide the right level of support for our business and can happily recommend.
We’ve worked alongside Jon for years. We’ve always had consistent results, great advice and the on-going support is always fantastic. I’d highly recommend Edge for high quality websites and online marketing.
When my agency suffered a man-down due to hospitalisation, I needed urgent help on a couple of Ads accounts. Edge Digital stepped up to the plate and delivered. Great service. Hearty recommendation.
I had the pleasure of working with Edge on a Facebook Ads Lead Generation Campaign that resulted in an impressive 100+ leads within the first month. Needless to say, we were thoroughly impressed and would highly recommend their services to others.
Quick, easy engagement with Jonathan and solution for needs in place within 48 hours. Follow up and support have been 1st rate to date. Keep it up!
Jon and his team have been managing my Google Ads for the last 12 months, and we have seen consistent results and leads coming in, with a sharp boost in performance as soon as they took over the account. PPC has always been important, and I feel grateful to have discovered Edge as it’s no longer something I worry about.
They are always professional and provide a comprehensive service. Highly recommended!
Our new website is fast, high-quality and gives us the platform that we need to scale to the next-level. I would not hesitate to recommend your agency.
Our Meta Ads Process
Our Meta ads process is built around the full funnel: from the first impression to the final sale and the repeat purchase after it.
Book a Strategy CallAudience research and strategy
We map your target market, existing customer data and competitor activity, then agree the offer, the funnel and the numbers a successful campaign has to hit.
Creative development
Our creative team produces the first batch of Facebook ad creatives across static, carousel and video formats, with hooks written for the audience segments we are testing.
Funnel design and tracking
Cold, warm and hot audiences get their own campaigns and messages. Pixel, Conversions API and CRM feedback are set up before a pound of ad spend goes live.
Launch and optimisation
Campaigns launch, results are reviewed daily in the first fortnight, and budget moves to the ads and audiences producing the best cost per lead or ROAS.
Scale and expansion
When the numbers hold, we scale spend, open new audiences and formats, and keep the creative testing cycle running so performance does not decay.
Recent Case Studies
Latest Meta Ads Insights
Frequently Asked Questions
Still got questions about Meta Ads? We're here to help. You should find the answers you seek below. If not, pick up the phone and we'll be happy to answer any you may have!
Our management fee is a flat monthly figure agreed after the first call, based on the size of the account and how much creative it needs. Ad spend is separate and paid directly to Meta. For lead generation we usually suggest at least £1,000 a month of ad spend so there is enough data to optimise on; e-commerce accounts typically need more to fund proper creative testing. We will give you a written recommendation before you commit to anything.
It depends on the audience, the objective and the season, but as a guide UK advertisers typically pay between £0.50 and £2 per click and £5 to £15 per thousand impressions, with cost per lead anywhere from £5 for a broad consumer offer to £50 or more for high-value B2B enquiries. We publish and update a full breakdown in our guide to Facebook ads cost in the UK.
Yes. A lot of our Facebook ad clients are owner-managed businesses spending a few thousand pounds a month. The process is the same as for larger accounts; the budget and the pace of testing are scaled to fit.
Lead generation campaigns usually produce enquiries within the first week. The first 30 days are about gathering data and finding the winning audiences and creative; the full performance lift typically shows over 60 to 90 days as the account matures and Meta’s optimisation has enough conversions to work with.
You do. We work inside your Meta Business Manager and your ad account, with our team added as partners. If you ever leave, the account, the pixel data and every ad we made stay with you.
Yes, and it is the first thing we fix on most accounts. We set up the pixel and the Conversions API server-side, map the events that matter to your business, and where possible feed sales data back from your CRM or store so Meta optimises for customers rather than clicks.