Lead Generation Agency
A lead generation agency for service businesses and B2B companies: Google Ads, Meta ads and landing pages built as one system and measured on cost per qualified lead, not clicks.
Exclusive leads from your own campaign, never a shared list
Bespoke campaign, landing pages and tracking built for your business
A consistent flow of high-quality leads, reported on cost per lead and pipeline
Want to know what a predictable pipeline would cost to build:
Lead generation services that build a predictable, scalable pipeline of qualified leads
Stop waiting for referrals and start building a sales pipeline. Whether you are launching a lead generation campaign from scratch or need to scale one that has plateaued, we will show you exactly what is possible for your business and then build the system that makes it happen.
Our lead generation services combine Google Ads, Facebook and Instagram ads and purpose-built landing pages, with a lead generation strategy agreed up front and conversion tracking that follows every enquiry from the first click through the sales funnel to the closed deal. Every lead is exclusive to you, generated by your own campaign under your own brand, never bought from a shared list of the kind many lead generation companies sell.
We have been generating leads for over a decade for companies across a broad range of sectors: plumbing and heating, drainage, roofing, dental and aesthetics clinics, automotive security, legal and financial services, cabinet makers and bespoke joinery, and B2B lead generation for engineering, technical services, IT and telecoms. The channel mix changes by sector; the commercial focus on cost per lead, lead quality and a steady flow of potential customers does not.
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Average leads in month one
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Average cost per lead in pounds
£250k Sales Pipeline Created Within 30 Days
View Recent Case Study
Higher quality leads from day one
Not just leads. The right leads.
Volume means nothing without quality.
We build end-to-end acquisition systems engineered to attract, capture and convert high-intent prospects, so your sales team spends its time closing rather than chasing. Intent-first targeting: we reach a target audience that is actively in the market for what you offer, not just people who look demographically similar. High-converting landing pages: every campaign lands on a purpose-built page, written with proven conversion frameworks and tested relentlessly. Full-funnel attribution: we track every lead from click to close, so you know exactly which channels and keywords are producing commercial value. The result is a consistent flow of qualified leads from a bespoke campaign that outpaces your competition.
Commercially driven
Most agencies optimise for clicks. We optimise for closed deals.
Cost per lead is a commercial metric, not a media metric.
Lead generation is the lifeblood of any service business, but too many lead gen agencies stop at traffic, hand over a bloated spreadsheet of unqualified contacts and call it a win. At Edge Digital every lead generation campaign is engineered to produce more leads that convert, with a proven track record across B2C and B2B lead generation, and with call tracking, form quality checks and CRM feedback to prove it. You see cost per lead, lead quality and pipeline value every month. No fluff, no BS, just a reliable and growing pipeline.
Exclusive, not shared
Your campaign, your leads, your data
Nothing here is sold to anyone else.
Some lead generation companies sell the same enquiry to three or four competitors. We do not sell leads at all. We build and run a campaign for your business, under your brand, with the ad accounts, landing pages and tracking set up in your name. The leads come straight to your phone, inbox or CRM, and if you ever leave, everything stays with you.
Book a Strategy Call
Rated 5/5 by our clients
Recent Client Results
We've managed many Lead Generation campaigns for our clients over the last 10+ years. See what our clients have to say:
These guys are great. Started using them approximately 6 months ago and our volume of work has more than doubled! Have already recommended them to other business owners I know.
Approachable and patient – no request is too minor. They are proactive and ensure that all our website is well maintained and secure.
After selecting Edge to build a new website, I was instantly impressed with how quickly they got to work. Within 4 weeks we had exactly what we asked for and instantly saw the impact. Highly recommended.
Jonathan Mason at Edge Digital Services manages the website for Susan Hall & Co Solicitors and offers a friendly, helpful and responsive service. We can rely on Jonathan to provide the right level of support for our business and can happily recommend.
We’ve worked alongside Jon for years. We’ve always had consistent results, great advice and the on-going support is always fantastic. I’d highly recommend Edge for high quality websites and online marketing.
When my agency suffered a man-down due to hospitalisation, I needed urgent help on a couple of Ads accounts. Edge Digital stepped up to the plate and delivered. Great service. Hearty recommendation.
I had the pleasure of working with Edge on a Facebook Ads Lead Generation Campaign that resulted in an impressive 100+ leads within the first month. Needless to say, we were thoroughly impressed and would highly recommend their services to others.
Quick, easy engagement with Jonathan and solution for needs in place within 48 hours. Follow up and support have been 1st rate to date. Keep it up!
Jon and his team have been managing my Google Ads for the last 12 months, and we have seen consistent results and leads coming in, with a sharp boost in performance as soon as they took over the account. PPC has always been important, and I feel grateful to have discovered Edge as it’s no longer something I worry about.
They are always professional and provide a comprehensive service. Highly recommended!
Our new website is fast, high-quality and gives us the platform that we need to scale to the next-level. I would not hesitate to recommend your agency.
Our Lead Generation Process
The same four-step method on every lead generation campaign, whether it is one town and one service or a national multi-channel lead gen account.
Book a Strategy CallResearch and strategy
A deep dive into your market, competitors and buyer psychology. We map your ideal customer profile, define your proposition and build a channel strategy grounded in data rather than guesswork.
Build and create
We craft the ads, landing pages and conversion assets the campaign needs. Every touchpoint is built to earn trust, communicate value and convert at a level that makes the numbers work.
Launch and optimise
We go live with structured testing built in from day one. Bids, audiences, creatives and landing page variants are tested systematically, with clear rules on what to scale and what to cut.
Scale and report
Once we have found what works, we scale it intelligently. You get clear, commercial reporting on cost per lead, pipeline value and ROI, not vanity metrics.
Recent Case Studies
Latest Lead Generation Insights
Frequently Asked Questions
Still got questions about Lead Generation? We're here to help. You should find the answers you seek below. If not, pick up the phone and we'll be happy to answer any you may have!
Most clients are live within five working days of completing onboarding. For Google Ads campaigns you can expect initial leads within the first week, with performance improving significantly through weeks two to four as the data comes in.
We work with clients spending anywhere from £1,500 a month up to six figures a month in ad spend. The right budget depends on your industry, the competition and your target cost per lead, and we will give you an honest assessment on the strategy call. Management fees start from £750 a month and are separate from ad spend.
Both. We work with B2C service businesses (home services, aesthetics, legal, finance) and as a B2B lead generation agency for companies that need qualified sales appointments with key decision makers. The channel mix and sales funnel structure differ, but the commercial focus on predictable growth is the same.
We agree it with you up front. Typically we look at intent signals, form quality, call duration and downstream CRM data, so spend is focused on the leads that actually turn into revenue and the tyre-kickers are filtered out.
We start with an initial three-month agreement, which gives a new campaign the time it needs to mature and deliver meaningful results, and then move to a rolling monthly basis. The ad accounts, landing pages and data are set up in your name and stay with you. Our average client stays with us for more than ten months, because the results speak for themselves.
Clear, commercial reporting: cost per lead, lead volume, quality indicators, pipeline value and a channel breakdown, monthly and in plain English. No vanity metrics.