Jonathan Mason
Founder and Managing Director
Jonathan Mason is the founder and managing director of Edge Digital, a performance marketing agency in Hitchin, Hertfordshire. He has run Google Ads, Meta ads and conversion rate optimisation programmes for e-commerce, SaaS and service businesses for more than twelve years, and still leads the agency's PPC accounts day to day. He writes about paid search, paid social, measurement and the numbers behind them.
Articles by Jonathan Mason
Your dental marketing budget only works as hard as the numbers behind it. Every pound you put into Google Ads, Facebook Ads, or any other paid channel should give you…
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Shopping ads monitoring is the practice of systematically checking campaign performance, feed health, auction dynamics, and competitor behaviour across Google Shopping and Performance Max. For any retailer or agency managing…
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Mastering Google Ads for Aesthetics Clinics Google Ads can be a game-changer for aesthetics clinics looking to expand their client base and boost their online visibility. We'll explore how to…
Moving your website from Craft CMS to WordPress opens up access to thousands of plugins, themes, and a larger community of developers who can help you grow your site. Many…
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Picture this: you’re walking down your local high street on a crisp Saturday morning, and your phone gently buzzes with a perfectly timed offer from that lovely café you’ve been…
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Ever wondered why some ads blend so perfectly with the content you're enjoying? Native advertising is a clever form of paid promotion that matches the look, feel, and function of the platform…
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Geo personalization is changing how businesses connect with users. By using location data, companies can make digital experiences feel more relevant and engaging. They customize content, offers, and services based…
Have you ever wondered why some marketing campaigns work better than others? Digital attribution modeling helps solve this mystery by showing which parts of your marketing efforts lead to sales.…
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Google's advertising options can be confusing with so many campaign types available. If you're trying to decide between Performance Max, Standard Shopping, and Search campaigns, you're not alone. The main…
Capturing quality leads through Meta platforms can transform your marketing results—but only when done correctly. Many businesses struggle with poor conversion rates and wasted ad spend because they haven’t optimised…