Jonathan Mason
Founder and Managing Director
Jonathan Mason is the founder and managing director of Edge Digital, a performance marketing agency in Hitchin, Hertfordshire. He has run Google Ads, Meta ads and conversion rate optimisation programmes for e-commerce, SaaS and service businesses for more than twelve years, and still leads the agency's PPC accounts day to day. He writes about paid search, paid social, measurement and the numbers behind them.
Articles by Jonathan Mason
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Short-form adverts have transformed modern marketing. A well-crafted short-form advert, lasting between a few seconds to one minute, can capture attention and drive sales more effectively than traditional long-form content…
Value-based bidding in Google Ads is a powerful tool for advertisers looking to maximise their return on investment. This smart bidding strategy uses artificial intelligence to optimise bids in real-time, targeting users…
Tracking conversions is crucial for any website owner who wants to measure success and improve their online presence. We know how important it is to see real results from your…
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LinkedIn has become an essential platform for professionals to network, showcase their skills, and advance their careers. With millions of users worldwide, standing out on LinkedIn can be a challenge.…
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Clean minimal branding has become a powerful approach for companies looking to make a lasting impression. This style focuses on simplicity and clarity, stripping away unnecessary elements to create a…
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Paid search campaigns can be a powerful tool for businesses to reach potential customers. But how do you know if your campaigns are working? That's where key performance indicators (KPIs)…
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Advertising online can be a powerful way to reach new customers and grow your business. With so many options available, it's important to choose the right platforms for your goals…
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Google Ads scripts can revolutionise your PPC campaigns, saving time and boosting performance. These powerful tools automate tedious tasks, allowing you to focus on strategy and growth. By implementing the…
Images can make a big difference in online ads. They catch the eye and help people remember what you're selling. But which type of image is best for your ads?…
Mastering Google Ads for Aesthetics Clinics Google Ads can be a game-changer for aesthetics clinics looking to expand their client base and boost their online visibility. We’ll explore how to…