Jonathan Mason
Founder and Managing Director
Jonathan Mason is the founder and managing director of Edge Digital, a performance marketing agency in Hitchin, Hertfordshire. He has run Google Ads, Meta ads and conversion rate optimisation programmes for e-commerce, SaaS and service businesses for more than twelve years, and still leads the agency's PPC accounts day to day. He writes about paid search, paid social, measurement and the numbers behind them.
Articles by Jonathan Mason
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When deciding between Frase and Surfer SEO, it’s crucial to consider their unique strengths in search engine optimization. Frase is primarily a content creation tool that emphasizes topic research and…
In the realm of digital advertising, marketers are often confronted with the decision between leveraging LinkedIn advertising and Google advertising. Both platforms offer unique advantages and are capable tools in…
When it comes to online advertising, Bing Ads and Google Ads stand out as the two major players in the industry. Google commands a significant portion of the global search…
You need a Startup Social Media Survival Guide for 2026 because posting without a plan wastes time, money, and attention. For an early-stage brand, social media is part of your wider digital…
The Small Business LinkedIn Optimisation Guide LinkedIn is a powerful social networking tool no professional or company can afford to neglect. From its inception in 2002, its core aim to…
If your business has any presence on the web, and you are not using Google Analytics, you are missing half the equation. This Google Analytics Guide for Small Businesses is…
Whenever you use a search engine like Google to find a product, company or service, very often a short piece of text will appear immediately below each search result. This…
A funnel builder is a powerful tool for any ecommerce business. It helps bridge the gap between your website and prospective customers, allowing you to convert leads into sales. Selecting…
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Did you know that the right lead generation landing page can be a game-changer for your business? With a carefully crafted design and persuasive copy, you can convert visitors into…
We’ve been a little quiet here on the Edge Digital Blog… but that doesn’t mean we haven’t been hard at work developing great websites and running successful Digital Marketing Campaigns…