Google Ads and Meta Ads for Aesthetics Clinics and Salons
We run Google Ads and Meta ads for aesthetics clinics, skin clinics and salons that want more booked consultations, built around the advertising rules for treatments and measured on cost per attended appointment.
Campaigns built at treatment level, so injectables, skin and laser each get the right search intent and creative
Compliant by design: consultations advertised, never prescription-only products
Measured on booked and attended consultations, not clicks
Want to know what a booked consultation should cost your clinic:
An aesthetics marketing agency that fills the diary without breaking the rules
Aesthetics marketing has two problems most agencies gloss over. The first is intent: someone searching “lip filler near me” and someone searching “laser hair removal cost” are at different stages, with different values to the clinic, and one campaign cannot serve both. The second is compliance: prescription-only treatments cannot be advertised to the public, Meta’s health and beauty policies reject a large share of clinic creative, and a rejected account is a diary with nothing in it.
Edge Digital is a Google Partner and Meta Business Partner agency in Hitchin, Hertfordshire. We build clinic campaigns treatment by treatment: search campaigns around the terms people actually use, landing pages that promote the consultation and the practitioner rather than the product, and Meta creative written to pass review first time. Every enquiry is tracked through to a booked and attended consultation, because a cheap lead that never turns up is the most expensive kind.
Amoré Salon in Hitchin is the example we point to. From £2,600 of Google Ads spend over three months the salon booked more than £38,000 of appointments, a return on ad spend of 1,481%, with a booking never more than one click away on the site we built for them. Our guide to Google Ads for aesthetics clinics goes deeper on the campaign structure.
If you run a clinic or salon and want to know what a booked consultation should cost in your area, book a call. If you already run ads, the free account review below will tell you where the budget is going.
- 0k
Booked appointments for a Hitchin salon from £2.6k of Google Ads spend
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Return on ad spend on that campaign over three months
50% Reduction in Customer Acquisition Cost While Scaling 1.8x ROAS
View Recent Case Study
Treatment-level campaigns
Injectables, skin, laser and body: each with its own intent
One clinic, several campaigns, one diary.
Search intent differs by treatment and so does what a lead is worth, so we build and bid on each treatment separately. Published UK benchmarks for 2026 put Google Search cost per lead at £22 to £55 for injectables, £18 to £42 for skin treatments, £12 to £35 for laser hair removal and £35 to £95 for body contouring, with Meta typically a third cheaper per lead but further from a booking (Toopixels, 2026). Across UK cosmetic campaigns the average cost per acquisition sits around £46, and poorly structured accounts pay roughly double per enquiry (Upmedico citing Medico Digital, 2026). The structure is what moves a clinic from the expensive end of those ranges to the cheap end.
Compliance and creative
Ads that pass review and landing pages that book
Consultations, practitioners and results you are allowed to show.
Prescription-only treatments cannot be named in ads to the public, so our campaigns and landing pages promote the consultation, the practitioner’s qualifications and the clinic experience. On Meta we write creative to the health and beauty policies before it is submitted, use real imagery and testimonials that meet the rules, and run prospecting and retargeting from the same conversions so the whole funnel is measured. Landing pages are built with the booking form or diary link above the fold and a phone number for the people who would rather call.
Already running ads for your clinic?
Free review of your Google Ads or Meta account
We will tell you where the spend is leaking and which treatments are paying.
Give us read-only access and we will review campaign structure, search terms, policy risk, tracking and the landing pages your ads send people to, then talk you through it on a call. You get a written list of what we would change in the first 30 days, whether or not you work with us.
Request an Audit
Rated 5/5 by our clients
Recent Client Results
We've managed many Google Ads and Meta Ads for Aesthetics Clinics campaigns for our clients over the last 10+ years. See what our clients have to say:
These guys are great. Started using them approximately 6 months ago and our volume of work has more than doubled! Have already recommended them to other business owners I know.
Approachable and patient – no request is too minor. They are proactive and ensure that all our website is well maintained and secure.
After selecting Edge to build a new website, I was instantly impressed with how quickly they got to work. Within 4 weeks we had exactly what we asked for and instantly saw the impact. Highly recommended.
Jonathan Mason at Edge Digital Services manages the website for Susan Hall & Co Solicitors and offers a friendly, helpful and responsive service. We can rely on Jonathan to provide the right level of support for our business and can happily recommend.
We’ve worked alongside Jon for years. We’ve always had consistent results, great advice and the on-going support is always fantastic. I’d highly recommend Edge for high quality websites and online marketing.
When my agency suffered a man-down due to hospitalisation, I needed urgent help on a couple of Ads accounts. Edge Digital stepped up to the plate and delivered. Great service. Hearty recommendation.
I had the pleasure of working with Edge on a Facebook Ads Lead Generation Campaign that resulted in an impressive 100+ leads within the first month. Needless to say, we were thoroughly impressed and would highly recommend their services to others.
Quick, easy engagement with Jonathan and solution for needs in place within 48 hours. Follow up and support have been 1st rate to date. Keep it up!
Jon and his team have been managing my Google Ads for the last 12 months, and we have seen consistent results and leads coming in, with a sharp boost in performance as soon as they took over the account. PPC has always been important, and I feel grateful to have discovered Edge as it’s no longer something I worry about.
They are always professional and provide a comprehensive service. Highly recommended!
Our new website is fast, high-quality and gives us the platform that we need to scale to the next-level. I would not hesitate to recommend your agency.
Our Google Ads and Meta Ads for Aesthetics Clinics Process
Built for a single-site clinic first, and scaled the same way for multi-site groups.
Book a Strategy CallTreatment and diary review
Which treatments you want more of, what a consultation and a course are worth, how bookings are taken, and any existing ad accounts.
Compliant campaign build
Treatment-level Google Ads and Meta campaigns, landing pages that promote the consultation, creative written to policy.
Booking tracking
Enquiries tracked through to booked and attended consultations, with call tracking and diary integration where the software allows.
Weekly optimisation
Search terms, audiences, creative and bids adjusted on booked consultations, not clicks.
Scale by treatment
Budget moves to the treatments with the best cost per attended consultation, and new treatments are tested with small budgets first.
Recent Case Studies
Latest Google Ads and Meta Ads for Aesthetics Clinics Insights
Frequently Asked Questions
Still got questions about Google Ads and Meta Ads for Aesthetics Clinics? We're here to help. You should find the answers you seek below. If not, pick up the phone and we'll be happy to answer any you may have!
Published 2026 UK benchmarks put Google Search cost per lead between roughly £12 and £95 depending on treatment, with injectables at £22 to £55 (Toopixels, 2026), and the average cost per acquisition for cosmetic campaigns at around £46 (Upmedico, 2026). Cost per attended consultation is higher because not every lead turns up, which is why we track attendance and work on your follow-up process as well as the ads.
Google Ads first for most clinics, because the searches already exist and convert closer to a booking. Meta is added for treatments with a longer decision, for retargeting and for launches. Published guidance suggests 50 to 60% of budget on Google and 30 to 40% on Meta for an established clinic (Toopixels, 2026); we set the split from your own booking data once it exists.
Not the products. Botulinum toxin treatments are prescription-only medicines and cannot be advertised to the public under CAP Code rule 12.12. Campaigns and landing pages promote the consultation and the practitioner, and we keep the wording within the rules on both Google and Meta.
Published guidance suggests £1,500 to £3,000 a month for a single-site clinic, £3,000 to £7,500 for an established clinic and £7,500 and up for multi-site groups (Toopixels, 2026). Our management fee is separate, quoted as a flat monthly figure from £750 a month.
No. Rolling monthly with 30 days’ notice. The ad accounts, the landing pages and the data are set up in your name and stay yours.
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Whether it's a new launch, or an existing campaign, we're here to help.
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