Ecommerce PPC Agency for Shopify and DTC Brands
We are an ecommerce PPC agency running Google Shopping, Performance Max, Google Ads search and Meta ads for online retailers that need profitable growth, not just more ad spend. Shopify Partner, Google Partner, and judged on contribution margin.
Google Shopping campaigns and Performance Max structured around your gross margin, not one catch-all campaign
Reported on MER and contribution margin, so growth is real growth
Rolling monthly, your Google Ads account and data stay yours
Want to know what your catalogue could do with the right structure:
Ecommerce PPC management that is paid to grow your margin, not your ad spend
Most ecommerce brands we meet have the same three problems. One Shopping or Performance Max campaign carries the whole catalogue, so the best-selling low-margin lines eat the advertising budget. The platform reports a return on ad spend that looks healthy while the bank balance says otherwise. And nobody can say which sales the ads actually caused.
Edge Digital is a Shopify Partner and Google Partner agency based in Hitchin, Hertfordshire, working with Shopify, WooCommerce and headless stores across the UK. Our ecommerce PPC specialists build Google Shopping, Performance Max and paid search campaigns and Meta campaigns from the product feed up: product feed optimisation and clean data, account structure segmented by margin and intent, brand traffic kept separate so it cannot flatter the numbers, and a target ROAS set from your real gross margin rather than a round number.
Then we measure it properly. Marketing efficiency ratio and contribution margin alongside platform ROAS, server-side conversion tracking and Google Analytics 4 set up so Meta and Google see the same sales, and a monthly report that a finance director can read.
The results follow. Hollow Head Threads, a Shopify fashion brand, saw a 197% increase in online sales in the first month after we rebuilt the PPC campaigns and the landing pages and conversion rate together, with conversion rate up from 1.2% to 2.3%. More success stories are on our case studies page.
If you are looking for an ecommerce PPC agency in the UK that talks about margin before it talks about budget, book a discovery call. If you already run Shopping ads or Performance Max, the free PPC audit further down is the fastest way to find out what is being wasted.
- 0%
Sales increase for a Shopify fashion brand in the first month
- 0x
Sales growth for the same brand in its first 30 days
28% Lower Customer Acquisition Costs Through Strategic Brand Development & Account Restructuring
View Recent Case Study
Google Shopping and Performance Max
Google Shopping campaigns structured around margin
The feed is the campaign. Fix that first.
Google Shopping ads and Performance Max run on your product feed, so that is where our ecommerce PPC services start: titles rewritten for how people search, GTINs, product types and custom labels for margin, price band and seasonality, and Merchant Center kept free of disapprovals. Campaigns are then split by margin and intent rather than one catch-all, with brand terms excluded from Performance Max campaigns so the numbers are honest. Industry data puts Shopping ROAS between 3:1 and 6.5:1 depending on category, and Performance Max 10 to 20% above Standard Shopping for most catalogues (FoundryCRO and Koongo, 2026). Where you land in that range is decided by structure, feed quality and margin, which is the work we do.
Search, Meta and the other PPC platforms
Google Ads search, Meta and the other PPC platforms
Both channels, one plan, one set of numbers.
Search ads catch the potential customers who already know what they want, and Google Search still posts the highest median return on ad spend of any ecommerce channel at around 4.5:1 (Hawky, 2026). Keyword research and compelling ad copy still matter here, and so does the landing page each search lands on. Meta creates the demand: prospecting averages around 2.2:1 and retargeting 3.6:1 in the same data, which is why we judge Meta on blended MER rather than on its own dashboard. As a Meta Business Partner we handle Conversions API and catalogue setup so tracking holds up as privacy rules tighten. Where the numbers justify it we add Microsoft Ads for cheaper clicks on the same search terms, YouTube video ads for launches and TikTok ads for brands with a younger audience, all run from one plan and reported in one place.
Already running Shopping or Performance Max?
Free ecommerce PPC audit
We will tell you where the budget is leaking and what it is worth.
Give us read-only access to your Google Ads account and Merchant Center and we will review feed health, account structure, brand leakage into Performance Max, search terms, conversion tracking and the landing pages your ads send people to. PPC audits are free, you get a written list of what we would change in the first 30 days and a call to talk it through, whether or not you work with us. If the account is in good shape we will say so.
Request an Audit
Rated 5/5 by our clients
Recent Client Results
We've managed many Ecommerce PPC Agency campaigns for our clients over the last 10+ years. See what our clients have to say:
These guys are great. Started using them approximately 6 months ago and our volume of work has more than doubled! Have already recommended them to other business owners I know.
Approachable and patient – no request is too minor. They are proactive and ensure that all our website is well maintained and secure.
After selecting Edge to build a new website, I was instantly impressed with how quickly they got to work. Within 4 weeks we had exactly what we asked for and instantly saw the impact. Highly recommended.
Jonathan Mason at Edge Digital Services manages the website for Susan Hall & Co Solicitors and offers a friendly, helpful and responsive service. We can rely on Jonathan to provide the right level of support for our business and can happily recommend.
We’ve worked alongside Jon for years. We’ve always had consistent results, great advice and the on-going support is always fantastic. I’d highly recommend Edge for high quality websites and online marketing.
When my agency suffered a man-down due to hospitalisation, I needed urgent help on a couple of Ads accounts. Edge Digital stepped up to the plate and delivered. Great service. Hearty recommendation.
I had the pleasure of working with Edge on a Facebook Ads Lead Generation Campaign that resulted in an impressive 100+ leads within the first month. Needless to say, we were thoroughly impressed and would highly recommend their services to others.
Quick, easy engagement with Jonathan and solution for needs in place within 48 hours. Follow up and support have been 1st rate to date. Keep it up!
Jon and his team have been managing my Google Ads for the last 12 months, and we have seen consistent results and leads coming in, with a sharp boost in performance as soon as they took over the account. PPC has always been important, and I feel grateful to have discovered Edge as it’s no longer something I worry about.
They are always professional and provide a comprehensive service. Highly recommended!
Our new website is fast, high-quality and gives us the platform that we need to scale to the next-level. I would not hesitate to recommend your agency.
Our Ecommerce PPC Agency Process
The same ecommerce PPC strategy on every store, whether you spend £3,000 a month or £50,000.
Book a Strategy CallFeed and Google Ads account audit
Product data, Merchant Center health, existing campaign structure and tracking, reviewed before we change anything.
Account structure by margin and intent
Shopping and Performance Max segmented by margin, price band and product type, with brand traffic kept separate and target ROAS set from your gross margin.
Creative and landing pages
Ad creative, product feed titles and the product and collection pages that carry the traffic, tested together because conversion rate moves ROAS as much as bidding does.
Measurement that finance trusts
Server-side conversion tracking, Google Analytics 4, MER and contribution margin reporting, and a monthly review in plain English.
Scale with rules, not hope
Budget rules tied to margin, seasonal plans for Black Friday and other sales events, and new PPC platforms tested with small budgets before they earn more.
Recent Case Studies
Latest Ecommerce PPC Agency Insights
Frequently Asked Questions
Still got questions about Ecommerce PPC Agency? We're here to help. You should find the answers you seek below. If not, pick up the phone and we'll be happy to answer any you may have!
It depends on your gross margin, not on an industry average. Across ecommerce in 2026 the average return on ad spend is about 2.9:1 and the median only 2:1, while Google Search campaigns post a median around 4.5:1 and Shopping typically runs between 3:1 and 6:1 depending on the category (Hawky and FoundryCRO, 2026). We start by working out your break-even ROAS from margin and returns, then set sales targets above it. A 4:1 ROAS on a 30% margin product is losing money; a 2.5:1 on a 70% margin product is not.
Usually both. Performance Max delivers 10 to 20% higher ROAS than standalone Shopping for most catalogues, but it also absorbs brand searches and hides where the sales came from. We run Performance Max for the catalogue with brand terms excluded and asset groups split by margin, and keep Standard Shopping for lines where control matters more than reach. The mix is reviewed monthly on incremental revenue, not on the campaign the platform credits.
Around £3,000 a month across Google and Meta is the practical floor for an ecommerce account, because Shopping and Performance Max need conversion volume to optimise. Most of our ecommerce clients spend between £5,000 and £50,000 a month.
No. We are a Shopify Partner and most of our ecommerce clients are on Shopify, but the campaigns run on the product feed, so WooCommerce, BigCommerce and headless stores work the same way. If your feed is the problem, we fix the feed first.
Sales usually move within the first two to four weeks because the changes are structural: better feed data, tighter segmentation and brand leakage removed. Reaching a stable, profitable ROAS takes two to three months while the algorithms gather conversion data and we test creative and landing pages. We put both timelines in writing before we start.
Our PPC management fees start from £750 a month and are quoted as a flat figure rather than a percentage of ad spend, so we have no incentive to spend more of your money. Ad spend is paid directly to Google and Meta. We work on a rolling monthly agreement with 30 days’ notice, and the Google Ads account, Merchant Center and data stay in your name.