Paid Media Agency for Multi-Platform Digital Advertising
A paid media agency that plans and buys digital advertising across Google, Microsoft, Meta, YouTube, LinkedIn and TikTok as one plan, for UK e-commerce and lead generation brands that want results measured in ROAS and cost per lead.
Google Shopping, Performance Max, Meta, Microsoft, LinkedIn, TikTok and YouTube from one team
Budget allocated across platforms by return and moved monthly, not fixed by habit
Product feeds, creative formats and tracking built properly for each platform
Want to know which platforms actually deserve your budget:
Digital advertising across every platform that matters, bought as one plan
Most businesses do not have a platform problem. They have an allocation problem. Google gets the budget because it always has, Meta gets whatever is left, Microsoft and LinkedIn never get tested, and nobody can say what the blended return across all of it actually is.
Our digital advertising service is the media-buying layer that fixes that. We plan and buy paid media across Google Search, Shopping and Performance Max, Microsoft Ads, Meta (Facebook and Instagram), YouTube, LinkedIn and TikTok from one team, with one budget, one set of targets and one report. Each platform gets what it is good at: search captures demand, Shopping and catalogue ads sell products, paid social and video create demand, LinkedIn reaches decision makers, and remarketing ties it together. Then the budget follows the return.
For e-commerce brands that means product feeds and Merchant Center kept clean, Shopping and Performance Max structured by margin, Meta catalogue ads and TikTok tested against them, and the whole thing judged on blended ROAS and new customer revenue rather than on any single platform’s own reporting. For B2B and lead generation it means LinkedIn and search working together, with retargeting and CRM feedback so spend goes to the campaigns producing qualified enquiries.
The specialist pages cover each channel in depth: Google Ads and PPC management, Facebook and Instagram ads and YouTube ads. If you also need the landing pages and conversion optimisation run alongside the media, that is our performance marketing service.
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Advertising platforms planned and bought from one team
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Sales increase for a Shopify brand on multi-platform paid media
28% Lower Customer Acquisition Costs Through Strategic Brand Development & Account Restructuring
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Platform strategy
The right platforms for your product, not every platform
Being everywhere is expensive. Being where your buyers are is not.
Every engagement starts with a platform plan: where your customers actually research and buy, what each platform costs to reach them, and which ones are worth testing with a small budget before they earn a real one. A trades business rarely needs TikTok; a fashion brand rarely needs LinkedIn. We build the plan from your data and your margins, agree the targets per platform, and revisit the split every month as the numbers come in. Platforms that stop earning their budget lose it; platforms that outperform get more.
E-commerce paid media
Shopping, Performance Max, Meta catalogue and TikTok for online stores
Feed, creative and budget managed per platform, judged on blended ROAS.
For online stores the feed is the campaign. We keep Merchant Center and the Meta catalogue clean and enriched, structure Shopping and Performance Max by margin and intent rather than one catch-all, run Meta and TikTok catalogue ads against them, and produce creative in the formats each platform rewards. We watch blended marketing efficiency ratio alongside each platform’s ROAS, so growth is real and no platform gets credit for sales that were coming anyway. Hollow Head Threads, a Shopify fashion brand, grew sales by 197% once its paid media was rebuilt this way.
B2B and lead generation paid media
LinkedIn, search and retargeting for higher-value enquiries
Reach decision makers where they are, then convert them where they search.
B2B buying is slow and multi-touch, so single-platform campaigns under-report and under-deliver. We combine LinkedIn targeting by job title and company with Google and Microsoft search for the moment of intent, Meta and YouTube for retargeting, and CRM feedback so the platforms optimise towards qualified enquiries rather than form fills. Cost per opportunity, not cost per click, is the number we report.
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Rated 5/5 by our clients
Recent Client Results
We've managed many Digital Advertising campaigns for our clients over the last 10+ years. See what our clients have to say:
These guys are great. Started using them approximately 6 months ago and our volume of work has more than doubled! Have already recommended them to other business owners I know.
Approachable and patient – no request is too minor. They are proactive and ensure that all our website is well maintained and secure.
After selecting Edge to build a new website, I was instantly impressed with how quickly they got to work. Within 4 weeks we had exactly what we asked for and instantly saw the impact. Highly recommended.
Jonathan Mason at Edge Digital Services manages the website for Susan Hall & Co Solicitors and offers a friendly, helpful and responsive service. We can rely on Jonathan to provide the right level of support for our business and can happily recommend.
We’ve worked alongside Jon for years. We’ve always had consistent results, great advice and the on-going support is always fantastic. I’d highly recommend Edge for high quality websites and online marketing.
When my agency suffered a man-down due to hospitalisation, I needed urgent help on a couple of Ads accounts. Edge Digital stepped up to the plate and delivered. Great service. Hearty recommendation.
I had the pleasure of working with Edge on a Facebook Ads Lead Generation Campaign that resulted in an impressive 100+ leads within the first month. Needless to say, we were thoroughly impressed and would highly recommend their services to others.
Quick, easy engagement with Jonathan and solution for needs in place within 48 hours. Follow up and support have been 1st rate to date. Keep it up!
Jon and his team have been managing my Google Ads for the last 12 months, and we have seen consistent results and leads coming in, with a sharp boost in performance as soon as they took over the account. PPC has always been important, and I feel grateful to have discovered Edge as it’s no longer something I worry about.
They are always professional and provide a comprehensive service. Highly recommended!
Our new website is fast, high-quality and gives us the platform that we need to scale to the next-level. I would not hesitate to recommend your agency.
Our Digital Advertising Process
Our process makes sure campaigns are not just launched but keep earning their budget, with testing, reallocation and scaling built in at every stage.
Book a Strategy CallAudience and platform research
Where your customers research and buy, what each platform costs to reach them, and which ones earn a place in the plan.
Campaign architecture
Campaigns built per platform to its strengths, from Shopping structures and feeds to LinkedIn audiences, with one measurement framework across all of them.
Creative per format
Ad assets produced for each platform’s formats, from Shopping imagery and search copy to short video and carousel, tested against each other.
Launch and monitor
Campaigns go live, early signals are reviewed daily, and tracking is checked across every platform before spend scales.
Optimise, reallocate and scale
Monthly budget moves between platforms based on return, winners are scaled, and new platforms are tested with small budgets.
Recent Case Studies
Latest Digital Advertising Insights
Frequently Asked Questions
Still got questions about Digital Advertising? We're here to help. You should find the answers you seek below. If not, pick up the phone and we'll be happy to answer any you may have!
Google Search, Shopping and Performance Max, Microsoft Ads, Meta (Facebook and Instagram), YouTube, LinkedIn and TikTok, plus programmatic display where it earns its place. Not every client needs every platform; the plan decides.
Usually yes, but not all at once. Search captures existing demand and paid social creates it, and most businesses that rely on one platform are either capped by its demand or paying too much for it. We start with the platforms that fit your product and margins, prove the numbers, then test the next one with a small budget.
By return. Every platform gets a target for cost per lead or ROAS, blended measures like marketing efficiency ratio keep the platforms honest, and budget moves monthly towards what is working. The split is reviewed with you in the monthly report rather than fixed at the start.
Yes. For e-commerce the feed is the campaign, so we manage Merchant Center and the Meta catalogue, fix disapprovals, enrich titles and attributes, and structure Shopping campaigns by margin. A clean feed is usually the single biggest improvement available to a store’s paid media.
Our PPC service is Google Ads management on its own. Performance marketing is the full system: paid media plus landing pages, conversion optimisation and analytics. Digital advertising sits in between: multi-platform paid media planning and buying, for businesses that already have the pages and tracking in place and need the media bought well across platforms.
Search and Shopping campaigns usually produce sales or enquiries within the first week. Paid social and LinkedIn take longer to find their audiences. Expect the first meaningful reallocation of budget at the 30-day review, with scaling between 60 and 90 days once each platform has enough conversion data to optimise on.
Ready for results? Let's Talk.
Whether it's a new launch, or an existing campaign, we're here to help.
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