Jonathan Mason
Founder and Managing Director
Jonathan Mason is the founder and managing director of Edge Digital, a performance marketing agency in Hitchin, Hertfordshire. He has run Google Ads, Meta ads and conversion rate optimisation programmes for e-commerce, SaaS and service businesses for more than twelve years, and still leads the agency's PPC accounts day to day. He writes about paid search, paid social, measurement and the numbers behind them.
Articles by Jonathan Mason
Email marketing is a powerful tool for connecting with our audience and nurturing relationships. Building an email sales funnel might seem daunting at first, but understanding why a sales funnel…
Pay-Per-Click (PPC) intelligence is transforming digital advertising. It incorporates data and insights to supercharge our campaigns. By leveraging PPC intelligence, we can make smarter decisions that boost our ad performance…
The .htaccess file is an integral part of website management, particularly when it comes to the robust platform of WordPress. As a versatile content management system, WordPress has evolved from…
The revolution of artificial intelligence in the realm of creativity has taken another leap forward with the advent of Midjourney—an AI-powered tool that enables users to generate a vast array…
Businesses are recognising the unique value of Pinterest as a powerful tool in the B2B advertising arsenal. As a visually driven social media platform, Pinterest offers a creative way to…
To achieve your business goals, having high-performing content is essential. You need to know whether your existing content is effective in driving the desired results. Evaluating the success of your…
With an ever-increasing number of people selling their services or products online, the competition to win new business via an inbound marketing campaign is growing. As a selling strategy, inbound…
In the ever-evolving world of ecommerce, understanding your customers and their spending habits is crucial for growth. One metric that can unlock a treasure trove of insights is Average Order…
A/B split testing has become an indispensable tool for marketers, web designers, and businesses alike. This powerful method allows you to make data-driven decisions and optimize user experiences, helping you…
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Wouldn’t it be great if you could guide potential customers through the buying process, increase conversion rates, and drive revenue growth with ease? The good news is, you can achieve…