Jonathan Mason
Founder and Managing Director
Jonathan Mason is the founder and managing director of Edge Digital, a performance marketing agency in Hitchin, Hertfordshire. He has run Google Ads, Meta ads and conversion rate optimisation programmes for e-commerce, SaaS and service businesses for more than twelve years, and still leads the agency's PPC accounts day to day. He writes about paid search, paid social, measurement and the numbers behind them.
Articles by Jonathan Mason
In today’s competitive market, striking the right balance between “direct response marketing vs branding” is crucial for businesses to thrive. But how can you ensure your marketing efforts cater to…
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Did you know that a well-crafted call to action (CTA) can significantly boost your conversion rates? Creating effective CTAs is crucial as it involves good design, high visibility, clear benefit,…
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Are you ready to unlock the full potential of LinkedIn Video Advertising for your B2B marketing efforts? In today’s competitive landscape, it’s crucial to stay ahead of the curve and…
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Have you ever wondered how to make your business shine in the vast digital landscape? With countless websites competing for attention, it’s crucial to master the art of standing out.…
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Understanding competitor ads can give us a significant edge in the advertising world. By conducting a thorough competitor ads analysis, we can spot trends, gaps, and opportunities. Many tools and…
Paid search analysis is a crucial component of digital marketing. It allows businesses to evaluate and fine-tune their paid advertising efforts. By analysing data and metrics, we can pinpoint what…
Imagine increasing your website’s conversion rates, improving user experience, and making data-driven decisions for your WordPress site with just a few simple tweaks. That’s the power of split testing WordPress!…
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Are you seeking ways to maximize the effectiveness of your digital marketing campaigns? Proficiently calculating and optimizing Pay-Per-Click (PPC) Return on Investment (ROI) can be the key to unlocking your…
Do you feel like your B2B copywriting skills could use a boost? You’re in the right place! In this comprehensive guide, we’ll explore battle-tested strategies for successful B2B copywriting that…
Are you a Cabinet Maker, Carpenter, Building Contractor, Home Renovation Company or in the Home Improvement industry and struggling with home improvement lead generation for your business?Keep reading to discover…