Google Ads
Search, Shopping, Performance Max and Display. The core of nearly every account we run, and where the highest-intent traffic lives.
Get startedGoogle Ads and PPC Management for Hertfordshire Businesses
We are a Google Partner agency in Hitchin that builds and runs PPC campaigns which pay for themselves: lead generation for service businesses, and profitable Shopping and Search campaigns for e-commerce brands.
Google Partner agency, 12+ years running Google Ads accounts
Lead generation and e-commerce PPC marketing, judged on cost per lead and ROAS, not clicks
No long contracts. Your account, your data, full transparency
Want a straight answer on what Google Ads could do for your business:
A PPC agency that measures success in leads and sales, not clicks
Most PPC agencies report on impressions, clicks and website traffic. We report on enquiries, booked appointments and revenue, because that is what your ad budget is paying for.
Edge Digital has managed Google Ads accounts for over a decade, from our studio on Bancroft in Hitchin. We are a Google Partner and a Meta Business Partner with a proven track record in PPC advertising for two kinds of business: service companies that need a reliable flow of qualified leads and new customers, and e-commerce brands that need Shopping and Search ad campaigns to increase online sales without margin disappearing into ad spend.
The measurable results come from doing the unglamorous parts of PPC management properly. Conversion tracking that actually records every lead and sale. Landing pages built for the search, not a generic homepage. Keyword research and competitor analysis before launch, relevant keywords chosen for intent rather than volume, and bidding strategies that a dedicated PPC manager adjusts weekly on real campaign performance data rather than leaving on autopilot.
Some recent examples. Amoré Salon in Hitchin booked £38k of appointments in three months from Google Ads. A luxury watch repair specialist grew revenue six times in 90 days on Google Ads and custom landing pages. A boiler repair company halved its customer acquisition cost while scaling to 1.8x ROAS.
If you are looking for a PPC agency in Hertfordshire that will tell you honestly what your ad spend can and cannot do for your business growth, book a call. If you already run paid ads, ask for the free PPC account review further down this page.
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Years managing Google Ads accounts
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Lower acquisition cost for a boiler repair client, at 1.8x ROAS
£38k in booked appointments in 3 months from Google Ads
View Recent Case Study
Find us in Hitchin, Hertfordshire
Suite 1, Bancroft Business Centre, 45/46 Bancroft, Hitchin, Hertfordshire SG5 1LA, five minutes from Hitchin station. We work with businesses across Hertfordshire, including Letchworth, Stevenage, St Albans, Hertford, Welwyn Garden City, Hatfield, Watford and Hemel Hempstead, and with clients across the UK. Open in Google Maps.
Lead generation PPC
Google Ads that fill the diary for service businesses
Cost per lead is the only number that matters here.
Trades, clinics, professional services, home improvement: businesses where one enquiry is worth hundreds or thousands of pounds. We build search campaigns and targeted ads around the exact jobs you want more of, send that targeted traffic to landing pages written for those searches, and track every call and form as a lead in your Google Ads account. Remarketing campaigns bring back the people who looked but did not enquire. Successful PPC campaigns for lead generation are judged on cost per lead and lead quality, which you see every month in plain English, and we adjust targeting and ad copy on what converts rather than what gets clicked.
E-commerce PPC
Shopping, Search and Performance Max that scale profitably
Judged on ROAS and margin, not on how much we can spend.
We are a Shopify Partner and run Shopping ads, Search and Performance Max ad campaigns for e-commerce brands on Shopify and WooCommerce. That means a clean product feed, PPC strategies split by margin and intent rather than one catch-all campaign, and a target ROAS set from your real gross margin so growth is profitable growth and every pound of ad budget is accountable. Hollow Head Threads, a Shopify fashion brand, saw a 197% increase in sales with conversion doubled in the first month once we rebuilt the campaigns and the landing experience together.
If you run an online store, our ecommerce PPC page sets out how we structure Shopping, Performance Max and Meta around margin.
What's included
PPC services, from account build to ongoing scaling
Every account gets the same core work. The mix is what changes.
Plenty of agencies sell a monthly retainer and leave you guessing what happens inside it. Our PPC services are the same core disciplines on every account, weighted to whatever your business actually needs.
- Account build and restructure. Campaign architecture, ad groups, match types and negative keywords set up around the jobs you want to win, not around whatever the account inherited.
- Search, Shopping and Performance Max management. Bid and budget management, search term reviews and testing that runs continuously rather than in quarterly bursts.
- Ad copy and creative testing. Headlines, descriptions and assets tested against each other so the winners are decided by data rather than opinion.
- Landing pages built to convert. We write and build pages for the searches you are paying for, instead of sending paid traffic to a homepage.
- Conversion tracking and reporting. Tracking set up properly across Google Ads, GA4 and offline imports, so you see cost per lead and cost per sale rather than clicks.
- Product feed management. Feed structure, exclusions and margin based targets for Shopping and Performance Max on Shopify and WooCommerce.
Fees start from £750 a month on a rolling monthly agreement with 30 days’ notice. The account is created in your name and you keep it, along with the data and the landing pages.
Already running Google Ads?
Free review of your existing Google Ads account
We will tell you what we would change and what it is likely to be worth.
Send us read-only access to your Google Ads account and our PPC experts will review structure, wasted ad spend, search terms, conversion tracking and landing pages, then talk you through it on a call. No slides, no hard sell. If the account is in good shape we will say so. If it is not, you get a written list of what we would fix in the first 30 days, whether or not you work with us.
Request a PPC Audit
Paid search and paid social
PPC platforms we manage
Google Ads is where most of our clients start. When it makes commercial sense our PPC management services extend into the platforms below, run from one plan and reported in one place.
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Microsoft Ads
Lower competition and often lower cost per click on Bing, with campaigns imported from Google Ads and tuned separately.
Explore Microsoft AdsFacebook and Instagram Ads
Lead generation and e-commerce campaigns across feed, Stories and Reels, with creative built to stop the scroll.
Explore Meta AdsYouTube Ads
Video campaigns for awareness and remarketing, typically at a few pence per view, aimed at the audiences already searching for you.
Explore YouTube AdsTikTok Ads
Short-form video for consumer brands with a younger audience, tested with small budgets before we commit spend.
Explore TikTok AdsLinkedIn Ads
B2B campaigns aimed at job titles and companies, best for high-value lead generation where a single deal justifies the cost per click.
Explore LinkedIn Ads
Rated 5/5 by our clients
Recent Client Results
We've managed many Google Ads & PPC campaigns for our clients over the last 10+ years. See what our clients have to say:
These guys are great. Started using them approximately 6 months ago and our volume of work has more than doubled! Have already recommended them to other business owners I know.
Approachable and patient – no request is too minor. They are proactive and ensure that all our website is well maintained and secure.
After selecting Edge to build a new website, I was instantly impressed with how quickly they got to work. Within 4 weeks we had exactly what we asked for and instantly saw the impact. Highly recommended.
Jonathan Mason at Edge Digital Services manages the website for Susan Hall & Co Solicitors and offers a friendly, helpful and responsive service. We can rely on Jonathan to provide the right level of support for our business and can happily recommend.
We’ve worked alongside Jon for years. We’ve always had consistent results, great advice and the on-going support is always fantastic. I’d highly recommend Edge for high quality websites and online marketing.
When my agency suffered a man-down due to hospitalisation, I needed urgent help on a couple of Ads accounts. Edge Digital stepped up to the plate and delivered. Great service. Hearty recommendation.
I had the pleasure of working with Edge on a Facebook Ads Lead Generation Campaign that resulted in an impressive 100+ leads within the first month. Needless to say, we were thoroughly impressed and would highly recommend their services to others.
Quick, easy engagement with Jonathan and solution for needs in place within 48 hours. Follow up and support have been 1st rate to date. Keep it up!
Jon and his team have been managing my Google Ads for the last 12 months, and we have seen consistent results and leads coming in, with a sharp boost in performance as soon as they took over the account. PPC has always been important, and I feel grateful to have discovered Edge as it’s no longer something I worry about.
They are always professional and provide a comprehensive service. Highly recommended!
Our new website is fast, high-quality and gives us the platform that we need to scale to the next-level. I would not hesitate to recommend your agency.
Our Google Ads & PPC Process
The same method on every account, whether the ad spend is £1,000 a month or £50,000.
Book a Strategy CallResearch, analysis and strategy
Keyword research, competitor analysis and a review of any existing PPC account before we spend a pound of your budget.
Creative, landing pages and campaign build
Ad copy and landing pages built on proven conversion frameworks, on brand and tested against each other.
Bid management, targeting and audience insight
Bidding strategies and targeting parameters tuned to the searches and target audience that actually convert.
Conversion tracking, data and reporting
Tracking set up properly so every lead and sale is attributed, and reported to you in plain English.
Ongoing optimisation and scaling
Weekly optimisation and a monthly review. When campaign performance proves out, we scale the ad budget with it to reach more customers.
Recent Case Studies
Latest Google Ads & PPC Insights
Frequently Asked Questions
Still got questions about Google Ads & PPC? We're here to help. You should find the answers you seek below. If not, pick up the phone and we'll be happy to answer any you may have!
Our management fee depends on the size and complexity of the account, and we quote it as a flat monthly figure rather than a percentage of ad spend, so there is no incentive for us to spend more of your money. Management fees start from £750 a month. Ad spend is separate and paid directly to Google. For a local service business we usually suggest a monthly ad spend of £1,000 to £2,000 so there is enough data to optimise on. E-commerce accounts vary with margin and catalogue size. We will give you a written recommendation after the first call.
Leads and sales usually start within the first week of launch, because paid search ads appear in the search results for people who are already looking. Peak performance takes longer: the first two to three months are spent gathering data, testing ad copy and landing pages, cutting wasted search terms and refining bidding strategies. We set expectations for both phases in writing before we start.
No. We work on a rolling monthly agreement with 30 days’ notice. The Google Ads account is created in your name, you keep full admin access at all times, and if you ever leave you keep everything: the account, the data, the landing pages.
Yes, and it is free. Give us read-only access to your PPC account and we will review the structure, wasted spend, search terms, conversion tracking and landing pages, then walk you through the findings on a call. You get a written list of what we would change in the first 30 days, whether or not you decide to work with us.
No. Our studio is in Hitchin and a lot of our clients are local, from Stevenage and Letchworth to St Albans, but we run PPC campaigns for companies across the UK, and for clients in the USA, Europe and Australia. Being a local PPC agency matters most for local service campaigns, where knowing which towns and postcodes convert, and where London’s higher costs per click start, makes a real difference to results.
Account build and restructure, day to day management across Search, Shopping and Performance Max, ad copy and creative testing, landing page design and build, conversion tracking, and product feed management for e-commerce. Most clients take the full service. If you have an in-house team and only need the strategy, tracking and reporting side, we can scope it that way instead. Management fees start from £750 a month.